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Cuts & Guts: Business Publishers Going South as Bloomberg Follows WSJ, & AOL Move Away from Print–Scramble to Digital Platform. Auto Next?

The Cur­rent SITUATION in Mag­a­zine Pub­lish­ing:

• Busi­ness­Week faces ‘Deep Change”,New Lead­er­ship
• Moves toward relaunch & inter­nal restruc­tur­ing in Q2 2017
• BW not inte­grat­ed enough into rest of edi­to­r­i­al oper­a­tions
• BW’s busi­ness mod­el has not evolved as quick­ly as the mar­ket.

The SIGNIFICANCE: What does all this mean?

• Auto Trade pubs can­not not be far behind with such changes
• Deal­ers and auto exec­u­tives are get­ting indus­try news online
• Social Media plat­form are becom­ing the “New Media” in auto pubs

Where you can get more back­sto­ry & insight into the future of auto pub­lish­ing:
http://www.foliomag.com/bloomberg-businessweek-face-deep-change-new-leadership/

Meet the Author of the linked sum­ma­ry arti­cle:
Becky Peter­son is Folio:‘s asso­ciate edi­tor. Find her on Twit­ter at @beckpeterson. 

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