How to Reach Down-Funnel Car Buyers

It’s no secret that the inter­net com­plete­ly trans­formed the way we buy and sell cars today. Take for exam­ple the fact that an incred­i­ble 44% of shop­pers are will­ing to actu­al­ly pur­chase a car online. Ten years ago, we might have laughed at that ever pos­si­bly being true. Yet despite all the changes to the indus­try we’ve seen, one thing still remains con­stant for car buyers…trust. Your cus­tomers are look­ing for every assur­ance that you’ll be hon­est and give them a fair deal. And, unfor­tu­nate­ly, it seems there’s still lots of work to be done. A recent Gallup poll says only 8% of respon­dents rat­ed their sales­peo­ple “high” or “very high” for hon­esty and ethics.

Con­nect­ing buy­ers with trust­ed deal­ers is one of the main rea­sons we cre­at­ed CARFAX® Used Car List­ings. Mil­lions of down-fun­nel* car buy­ers are shop­ping con­fi­dent­ly at carfax.com, know­ing that deal­ers part­nered with CARFAX val­ue trans­paren­cy and authen­tic­i­ty. And that makes your cus­tomers’ buy­ing deci­sion eas­i­er once they’ve found the right car in your inven­to­ry on carfax.com.

Thou­sands of deal­ers are using CARFAX Used Car List­ings to sell more cars online, faster. David Kos­ta of Krause Toy­ota is one of them. He’s see­ing an increase in down-fun­nel buy­ers every month from CARFAX Used Car List­ings and says he’s get­ting the best the return on his invest­ment with CARFAX.

*42% of Carfax.com shop­pers will buy their next used car with­in 7 days of con­tact­ing the deal­er­ship, accord­ing to CARFAX.

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