Experian Automotive Releases Loyalty Rating Rankings

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Experian Automotive - January 5, 2016

Sub­aru and Ford topped the lat­est loy­al­ty rat­ing from Exper­ian Auto­mo­tive. Sub­aru lead all brands and man­u­fac­tur­ers, with 67.7% of con­sumers who own a Sub­aru return­ing to buy anoth­er Sub­aru. Ford fin­ished first among multi­brand man­u­fac­tur­ers; with 67.5% of con­sumers in the study who own a Ford remain­ing loy­al to Ford vehi­cles when pur­chas­ing a new vehi­cle. The Exper­ian Auto­mo­tive analy­sis looked at near­ly 6.8 mil­lion house­hold repur­chase events that occurred between Octo­ber 2014 and Sep­tem­ber 2015.

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