Selling used cars is hard. Competition is incredibly fierce, especially online, and there are lots of online places to choose from where you can list your used inventory. However, just about all of them list new vehicles, too. So why make selling your used cars harder by having them compete with new units as well? With Carfax® Used Car Listings, you don’t have to – it’s pre-owned cars only. “By not having the new cars compete with my used car sales, it’s beneficial to us,” says Peter Ferri with Peruzzi Toyota in Hatfield, PA. “Anything new that’s popping up is just going to confuse them (customers), draw them away from what they’re initially doing and make the process longer.” The last thing you want is one of your would-be used car buyers lured away by someone else’s new car listing.
Millions of people shop at carfax.com because they want to buy a great used car fast and easy. There are no new car listings or ads to distract them. Carfax.com shoppers also get to see the tons of pictures you’ve taken, read a robust vehicle description and see the full Carfax Report you’ve run for each unit. All of this, plus direct links to your website and multiple ways for customers to connect with you, often results in better close-rates for your staff. In fact, Peruzzi Toyota closes on more than half of the customers coming to their store from carfax.com. Ferri states that with Carfax Used Car Listings “the profit that we make per unit is excellent…We’re really pleased with the quality of the customers it brings in. No tire kickers come in.”
CARFAX Used Car Listings delivers these benefits and more to CARFAX Advantage® Dealers. Get your inventory up on CARFAX Used Car Listings today by calling 888–788-7715.
Click here to see all of Peter Ferri’s comments about Carfax Used Car Listings.