PureCars Purchased by Raycom Media

There’s been anoth­er acqui­si­tion in the deal­er mar­ket­ing space – Pure­Cars has been acquired by Ray­com Media. The auto­mo­tive dig­i­tal adver­tis­ing plat­form, Pure­Cars, will be run­ning sep­a­rate­ly from Ray­com Media; the media com­pa­ny oper­ates 51 TV sta­tions in the U.S., includ­ing Ray­com Sports. Pure­Com will keep its offices in Atlanta, Charleston, S.C., and Mil­wau­kee.

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