How to Deal with Be-Backs

“I’ll be back” is the phrase every Schwarzeneg­ger fan loves to hear. But when it comes to car sales, nobody likes a be-back. A, they’re prob­a­bly not com­ing back and B, they’ll most like­ly end up buy­ing from some­one else. The chal­lenge is turn­ing the same “wannabe be-backs” into “wannabuy from you” cus­tomers, and the solu­tion actu­al­ly may start with your online list­ings. In addi­tion to your web­site, put your inven­to­ry on third-par­ty sites online shop­pers trust – like Car­fax® Used Car List­ings – that help them eas­i­ly find the cars they want and avoid the ones they don’t. Giv­ing peo­ple valu­able infor­ma­tion they need about your inven­to­ry up front and lots of ways to con­nect with your deal­er­ship helps attract more down-fun­nel cus­tomers.

“We feel the leads from Car­fax are imme­di­ate. Nor­mal­ly with­in the next day (after con­tact), they’re in the vehi­cle, dri­ving the vehi­cle tak­ing it home,” says David Cos­ta, used car man­ag­er for Krause Toy­ota in Brein­ingsville, Pa. “The return on invest­ment with Car­fax is high­er than prob­a­bly any oth­er site out there, only because they’re ready to buy.”

Let some­one else deal with the be-backs while you sell to ready-to-buy cus­tomers. Car­fax Used Car List­ings deliv­ers these ben­e­fits and more to Car­fax Advan­tage® deal­ers. Get your inven­to­ry up on Car­fax Used Car List­ings today by call­ing 888–788‑7715.

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