Top 3 Things Dealers Want Their Online Listings to Have

It’s no secret that prac­ti­cal­ly all your cus­tomers go online first when look­ing for a used car. Putting your inven­to­ry up on a web­site – be it your own, a third par­ty list­ing site or a com­bi­na­tion of both – is a must. Trust­ed sites like CARFAX® Used Car List­ings espe­cial­ly help max­i­mize your mar­ket reach and expo­sure to ready-to-buy cus­tomers. So what fea­tures of an online list­ings site are most impor­tant to deal­ers? Accord­ing to John Durkin with Jack Daniels Auto Group in New Jer­sey, a site with no ban­ner ads cre­ates “a pure shop­ping expe­ri­ence, because now the cus­tomer isn’t being influ­enced by any­body and they’re just sim­ply look­ing at a car and not wor­ry­ing about oth­er dis­trac­tions.”

Next, a list­ings site opti­mized for mobile devices gives peo­ple on smart­phones and tablets the same expe­ri­ence and func­tion­al­i­ty as they would get on their desk­top. “CARFAX has def­i­nite­ly done a good job in their mobile tech­nol­o­gy. If you’re not on it, you’re not in it. So, it’s real­ly an effec­tive tool.”

Con­nect­ing cus­tomers on a list­ings site direct­ly to the dealer’s web­site is the final and most impor­tant ele­ment for Durkin. “You guys (CARFAX) under­stand the mar­ket­place and you get these cus­tomers to us and you let us do what we do best. That’s the best of both worlds.”

CARFAX Used Car List­ings deliv­ers these ben­e­fits and more to CARFAX Advan­tage® Deal­ers. Get your inven­to­ry up on CARFAX Used Car List­ings today by call­ing 888–788-7715.

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