Edmunds Study on What Millennials Want in Car Purchases

Fortune - September 9, 2015

A new study done by Edmunds.com found that a bit of cre­ativ­i­ty and mar­ket research is need­ed to reach Mil­len­ni­als in new and used car sales. One good exam­ple of is unex­pect­ed car buy­ing by young shop­pers of the Pon­ti­ac Aztek, which has been par­tial­ly dri­ven by the pop­u­lar­i­ty of AMC’s “Break­ing Bad” series. Mil­len­ni­als are inter­est­ed in used, out-of-pro­duc­tion, and fam­i­ly friend­ly vehi­cles, accord­ing to the Edmunds study.

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1 Comment

  • Tap Cars says:

    Mil­len­ni­als are more informed shop­pers and the whole buy­ing expe­ri­ence mat­ter to them. This is why you deal­ers need an inno­v­a­tive plat­form like Tap­Cars to gath­er data about what their tar­get audi­ence love and use this data in their cam­paigns or to gath­er more leads.

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