Edmunds Study on What Millennials Want in Car Purchases

Fortune - September 9, 2015

A new study done by Edmunds.com found that a bit of creativity and market research is needed to reach Millennials in new and used car sales. One good example of is unexpected car buying by young shoppers of the Pontiac Aztek, which has been partially driven by the popularity of AMC’s “Breaking Bad” series. Millennials are interested in used, out-of-production, and family friendly vehicles, according to the Edmunds study.


1 Comment

  • Tap Cars says:

    Millennials are more informed shoppers and the whole buying experience matter to them. This is why you dealers need an innovative platform like TapCars to gather data about what their target audience love and use this data in their campaigns or to gather more leads.

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