Car shop¬≠pers and deal¬≠ers are gain¬≠ing access to ana¬≠lyt¬≠i¬≠cal and dig¬≠i¬≠tal tools for pre-owned vehi¬≠cle val¬≠u¬≠a¬≠tions and sales trans¬≠ac¬≠tions that are right up there with new vehi¬≠cles sales tools. ‚ÄúEdmunds Express,‚ÄĚ a new cus¬≠tomized tool match¬≠ing up deal¬≠ers with con¬≠sumers to val¬≠i¬≠date pric¬≠ing and oth¬≠er valu¬≠able trans¬≠ac¬≠tion infor¬≠ma¬≠tion, fol¬≠lows oth¬≠er mar¬≠ket trends (such as third-par¬≠ty vir¬≠tu¬≠al deal¬≠ers) that are influ¬≠enc¬≠ing pric¬≠ing and the consumer‚Äôs used vehi¬≠cle buy¬≠ing expe¬≠ri¬≠ence.
Edmunds.com just launched this tool for deal¬≠ers to more quick¬≠ly val¬≠i¬≠date pric¬≠ing and infor¬≠ma¬≠tion on all of their inven¬≠to¬≠ry for poten¬≠tial car buy¬≠ers who appre¬≠ci¬≠ate third-par¬≠ty val¬≠i¬≠da¬≠tion. Edmunds Express gives deal¬≠ers access to Edmunds‚Äô True Mar¬≠ket Val¬≠ue¬ģ (TMV¬ģ) reports direct¬≠ly from a salesperson‚Äôs desk¬≠top.
Sales staff can pro¬≠vide a wide range of resources to car shop¬≠pers, includ¬≠ing specs and infor¬≠ma¬≠tion on a vehi¬≠cle with¬≠in the inven¬≠to¬≠ry, the TMV¬ģ price of the vehi¬≠cle, and cur¬≠rent avail¬≠able cus¬≠tomer cash incen¬≠tives. Edmunds Express also gives deal¬≠ers eas¬≠i¬≠er access to Edmunds‚Äô trade-in appraisal and vehi¬≠cle com¬≠par¬≠i¬≠son tools. The appraisal and com¬≠par¬≠i¬≠son tools can give deal¬≠ers a use¬≠ful resource in the process of val¬≠i¬≠dat¬≠ing a dealer‚Äôs trade-in offer to the car shop¬≠per.
‚ÄúOur deal¬≠er part¬≠ners told us that they love using the data on our site because their cus¬≠tomers trust our infor¬≠ma¬≠tion, but when they‚Äôre work¬≠ing with buy¬≠ers on the phone or in per¬≠son, they quick¬≠ly need that infor¬≠ma¬≠tion with¬≠out nav¬≠i¬≠gat¬≠ing through our web¬≠site each time,‚ÄĚ said Edmunds.com Pres¬≠i¬≠dent Seth Berkowitz.
Edmunds Express is a com¬≠pli¬≠men¬≠ta¬≠ry val¬≠ue-add for each of Edmunds‚Äô net¬≠work of over 10,000 deal¬≠er part¬≠ners.
‚ÄúWe‚Äôve found that many of our high¬≠est qual¬≠i¬≠ty shop¬≠pers trust Edmunds and they are often armed with Edmunds infor¬≠ma¬≠tion even before they step foot in our show¬≠room,‚ÄĚ said Dus¬≠tan Turn¬≠er, mar¬≠ket¬≠ing direc¬≠tor at Prime Motor Group in New Eng¬≠land.