CARFAX Focused on Connecting Online Shoppers with Dealers

Turn on your TV and chances are you’ll see the uni­ver­sal­ly-known Car Fox help­ing con­sumers have a bet­ter online shop­ping expe­ri­ence. That’s because CARFAX® is in the midst of its biggest mar­ket­ing cam­paign ever, con­nect­ing cus­tomers with CARFAX Advan­tage® Deal­ers through CARFAX Used Car List­ings. In fact, CARFAX is invest­ing more than $1 mil­lion in adver­tis­ing alone every week to send buy­ers inter­est­ed in your inven­to­ry on carfax.com direct­ly to your web­site and store. Using vehi­cle his­to­ry to help guide a buyer’s search, hav­ing no ads or new car com­pe­ti­tion, and pro­vid­ing numer­ous con­nec­tion points to the sell­ing deal­er are all unique to CARFAX Used Car List­ings. Buy­ers com­ing to CARFAX Advan­tage Deal­ers are bet­ter informed and more ready-to-buy. “That’s impor­tant to me and our entire sales staff,” says Rich Mahon, GM of Toy­ota South Atlanta. “Some­thing like 86 per­cent of the peo­ple we get from CARFAX Used Car List­ings are cus­tomers that end up buy­ing from us. Those results are stun­ning. We love how CARFAX is putting their adver­tis­ing to work for deal­ers and help­ing us sell more cars. It’s work­ing; an informed, con­fi­dent buy­er is the best kind.” To become a CARFAX Advan­tage Deal­er and get your inven­to­ry on CARFAX Used Car List­ings call 888–788-7715.

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