Why CARFAX® Used Car Listings Work for Shoppers and Dealers

If you watch this new video pre­sen­ta­tion from CARFAX, you’ll see some fas­ci­nat­ing fig­ures about car shop­per behav­ior. For one, shop­pers are aver­ag­ing 11-13 hours research­ing vehi­cles online. At the very end of the process, shoppers pull the CARFAX® Vehi­cle His­tory Report™ and find out that car they’re inter­ested in buy­ing has a history they don’t want or like. They have to start the entire process over again – but not if they have vehicle history built into their shopping process from the very beginning.

CARFAX® Used Car List­ings stream­line and sim­plify that process for car shop­pers and for deal­ers in two ways. It creates a bet­ter shop­per expe­ri­ence and connects a greater number of qualified, ready-to-buy customers with CARFAX Advantage® Dealers.

Con­sumers like the unique experience of car shopping on CARFAX Used Car List­ings for sev­eral rea­sons. First, the clean look and feel of the site and having 12 opportunities to connect with a dealer from the Vehicle Display and Search Results pages. Shoppers also can look at an unlimited number of vehicle photos posted by the dealer and get free CARFAX Reports with every car, giving them the information and confidence they’ve been looking for all along.  Car shop­pers aren’t being dis­tracted by pop-up ads, but are easily tran­si­tioned directly to dealer web­sites instead.

To help sell more cars, here are some of the fea­tures that CARFAX Advan­tage Deal­ers get by putting their cars on CARFAX Used Car List­ings. Things like:

  • No ads on the site dis­tract­ing shop­pers from your inventory
  • Zero new car com­pe­ti­tion, as CARFAX.com fea­tures used cars only
  • Direct links that put used car buy­ers on your website
  • Link to CARFAX® Vehi­cle His­tory Reports™ that you run
  • Mul­ti­ple ways to con­tact your dealership
  • Detailed monthly reports
  • Vehi­cle price and descrip­tion with unlim­ited photos

To get your inven­tory up on CARFAX Used Car List­ings today, call 888–788‑7715.



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