Why CARFAX® Used Car Listings Work for Shoppers and Dealers

If you watch this new video pre­sen­ta­tion from CARFAX, you’ll see some fas­ci­nat­ing fig­ures about car shop­per behav­ior. For one, shop­pers are aver­ag­ing 11–13 hours research­ing vehi­cles online. At the very end of the process, shop­pers pull the CARFAX® Vehi­cle His­tory Report™ and find out that car they’re inter­ested in buy­ing has a his­to­ry they don’t want or like. They have to start the entire process over again – but not if they have vehi­cle his­to­ry built into their shop­ping process from the very begin­ning.

CARFAX® Used Car List­ings stream­line and sim­plify that process for car shop­pers and for deal­ers in two ways. It cre­ates a bet­ter shop­per expe­ri­ence and con­nects a greater num­ber of qual­i­fied, ready-to-buy cus­tomers with CARFAX Advan­tage® Deal­ers.

Con­sumers like the unique expe­ri­ence of car shop­ping on CARFAX Used Car List­ings for sev­eral rea­sons. First, the clean look and feel of the site and hav­ing 12 oppor­tu­ni­ties to con­nect with a deal­er from the Vehi­cle Dis­play and Search Results pages. Shop­pers also can look at an unlim­it­ed num­ber of vehi­cle pho­tos post­ed by the deal­er and get free CARFAX Reports with every car, giv­ing them the infor­ma­tion and con­fi­dence they’ve been look­ing for all along.  Car shop­pers aren’t being dis­tracted by pop-up ads, but are eas­i­ly tran­si­tioned direct­ly to deal­er web­sites instead.

To help sell more cars, here are some of the fea­tures that CARFAX Advan­tage Deal­ers get by putting their cars on CARFAX Used Car List­ings. Things like:

  • No ads on the site dis­tract­ing shop­pers from your inven­to­ry
  • Zero new car com­pe­ti­tion, as CARFAX.com fea­tures used cars only
  • Direct links that put used car buy­ers on your web­site
  • Link to CARFAX® Vehi­cle His­tory Reports™ that you run
  • Mul­ti­ple ways to con­tact your deal­er­ship
  • Detailed month­ly reports
  • Vehi­cle price and descrip­tion with unlim­ited pho­tos

To get your inven­tory up on CARFAX Used Car List­ings today, call 888–788‑7715.

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