New Vehicle Incentives – February 2015

NADA Used Car Guide - March 11, 2015

Article Summary
  • Average incentive spending by OEMs per unit was $2,682 in February 2015
  • That incentive average reflected a 0.7% decrease, according to Autodata
  • First dip in incentive spending over 24 months of consecutive upward movement
Significance of the Data


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