New Vehicle Incentives – February 2015

NADA Used Car Guide - March 11, 2015

Article Summary
  • Aver­age incen­tive spend­ing by OEMs per unit was $2,682 in Feb­ru­ary 2015
  • That incen­tive aver­age reflect­ed a 0.7% decrease, accord­ing to Auto­da­ta
  • First dip in incen­tive spend­ing over 24 months of con­sec­u­tive upward move­ment
Significance of the Data
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