Incentive Spending and Rental Fleet Penetration

January-February 2015 US Industry Report

Significance of the Data
  • Incen­tive spend­ing has come down late­ly, as report­ed by ALG
  • Fore­cast­ed to have a -0.02 per­cent­age point impact on resid­u­als
  • Rental fleet pen­e­tra­tion is down, with an antic­i­pat­ed -0.01 per­cent­age point impact on resid­u­als
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