Wheels, Inc. took home two American Business Awards (also known as “Stevies”) last week.
Wheels’ new public website won a Silver Stevie for Best Web Writing/Content, while the company’s Results + performance management methodology earned a Bronze Stevie in one of the Best New Product or Service categories.
“At Wheels, we are committed to providing our clients with the most advanced service capabilities, technology and performance management methodologies,” said Gail Wheeler, Senior Director of Marketing at Wheels. “Over the last year we have completed some very significant projects that have helped us continue that initiative, and we are extremely grateful to the Stevie judges for recognizing our hard work.”
One of those projects was an extensive renovation of Wheels’ public website (www.wheels.com). The new site features enhanced navigation, content and graphics that are designed to provide optimal levels of usability.
“Our website revamp was driven by a changing marketplace that favors sites with scannable, results-based content that speaks to a variety of audiences,” Wheeler said. “We used strategic visual media and typography treatments to create a truly fluid and logical user experience. Our new website more succinctly focuses on results while still articulating our competitive differentiators.”
Last year Wheels also refined and branded its longstanding strategic account management approach. Now known as Results+™, the company’s award-winning performance management methodology focuses on short-and long-term strategic account plans that are customized to fit each client’s specific needs.
“Through customized business plans, proprietary segmentation models and regular account performance reviews, Results+ helps Wheels’ clients clearly identify areas of focus and quantify results,” said Laura Jozwiak, Wheels’ Vice President of Client Relations. “Our clients have praised the accurate, succinct and actionable way in which data is presented and used to drive sound fleet-wide decisions.”
And Jozwiak said that while Results+ entails a big-picture focus on ensuring continuous improvement for each customer’s fleet, it can also be used to drive success for the individual elements of a client’s servicing profile. This is accomplished through new Results+ Modules, which are data-driven, client-specific work products that provide strategic guidance and results mapping on focused fleet topics, such as fuel, risk and remarketing.
The American Business Awards are the world’s premier business awards, featuring entrants from across the U.S. in all types of businesses – large and small, public and private, for-profit and non-profit. More than 3,300 nominations from organizations in virtually every industry were submitted this year for consideration in a wide range of categories, and winners were selected by more than 240 executives nationwide who participated in the judging process.
“We’re delighted to recognize so many innovative companies, new products, technical achievements, and technology executives this year,” said Michael Gallagher, founder and President of the Stevie Awards. “We congratulate all of the Stevie Award winners, and thank them for the inspiration their achievements have stimulated.”
The 12th annual Stevie Awards were presented at two awards events. Last Friday’s event, held in San Francisco, focused on the technology and new product awards categories. Awards for marketing, customer service, human resources, and other disciplines were announced in Chicago in June.
At the June event, Wheels won a Silver Stevie award in recognition of recent contributions the Wheels Client Analytics team made in refining the company’s data interpretation processes to better communicate fleet performance statistics to each Wheels client.