Interest in Diesel Vehicles Increasing

Retail Automotive Summary - August 24, 2014

Article Summary
  • August 2014 deal­er floor traf­fic sur­veys show diesel inter­est and con­sid­er­a­tion at its high­est lev­el of the year
  • With 39% of new-car shop­pers will­ing to pay an aver­age of $1,328 more for a diesel than gas vehi­cle
  • That’s also the high­est lev­el of the year
Significance of the Data
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