Top Decision Factors During New Car Purchase

NADA 2014 New Car Shopper Preference Survey - August 12, 2014

Article Summary
  • NADA Used Car Guide sur­vey revealed fuel econ­o­my as fac­tor con­sid­ered most impor­tant when mak­ing a new car pur­chase
  • Respon­dents were asked to rank them based on how much con­sid­er­a­tion each fac­tor is giv­en dur­ing car shop­ping expe­ri­ence
  • Tech­nol­o­gy end­ed up at bot­tom of shop­per deci­sion fac­tors
Significance of the Data
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