Fuel Economy is Leading Preference for New Vehicle Buyers

Jonathan Banks
Exec­u­tive Auto­mo­tive Ana­lyst
NADA Used Car Guide

NADA Used Car Guide con­duct­ed its annu­al sur­vey on new vehi­cle pref­er­ences and found that fuel econ­o­my is high­est-ranked fac­tor for con­sid­er­a­tion among both car and truck buy­ers. Both car and truck buy­ers said that Cost of Own­er­ship and Pow­er & Per­for­mance came in at sec­ond and third most impor­tant. Con­sumers are look­ing beyond the brand image.

Click here to down­load NADA’s 2014 New Car Shop­per Pref­er­ence Sur­vey

High­est Rep­re­sen­ta­tion Came from “Pick­up Truck” and Mid­size Car” Seg­ments:
Sur­vey tak­ers vis­it­ing NADAguides.com once again rep­re­sent­ed car and truck dri­vers almost equal­ly.

76% of Car Dri­vers Have Inter­est in Buy­ing Anoth­er Car – Down 1 Per­cent­age Point from Last Year:
77% of truck dri­vers want to buy anoth­er pick­up, util­i­ty or van – up 3 per­cent­age points.

Lit­tle Sur­prise that Fac­tors Relat­ed to Tech­nol­o­gy and Dri­ver-Assis­tance Scored Poor­ly:
Con­sid­er­ing they were among the least con­sid­ered fac­tors in the last sur­vey.



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