How to Earn a Great Reputation

We are pleased to pub­lish the third install­ment of fleet mar­ket­ing guru Ed Pierce’s month­ly mar­ket­ing col­umn A Call to Action (For Fleet Providers). This month’s col­umn is enti­tled ‘Earn­ing a Great Rep­u­ta­tion Through Pro­mo­tion and Edu­ca­tion.’ If you mar­ket prod­ucts to fleet buy­ers, Ed can help you reach those buy­ers with the right mes­sage.

Just before leav­ing town last week, our dys­func­tion­al Con­gress man­aged to cob­ble togeth­er a stop-gap High­way Bill, which will keep the High­way Trust Fund sol­vent only until next spring. But some hard deci­sions will have to be made then and fleets are very much affect­ed, no mat­ter how the prob­lem is addressed and final­ly resolved. NAFA is mon­i­tor­ing the sit­u­a­tion and will con­tin­ue to make the posi­tion of fleet pro­fes­sion­als known to leg­is­la­tors. Be sure and keep NAFA apprised of your own posi­tion on this thorny issue.

Jan­ice Sut­ton
Exec­u­tive Edi­tor

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