New Vehicle Incentives – May 2014

Guidelines - June 10, 2014

Article Summary
  • Incen­tive spend­ing was near­ly flat in May 2014, increas­ing by just 0.3% on an annu­al basis to an aver­age of $2,673 per unit
  • May’s minor increase was small­est record­ed in near­ly 18 months
  • Was also counter to his­tor­i­cal trends as more often than not man­u­fac­tur­ers push incen­tives high­er in May
Significance of the Data
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