This week, fleet marketing expert Ed Pierce continues his monthly fleet marketing series – an exclusive in Fleet Management Weekly — with his latest column: “A Call to Action (for Fleet Providers): Let ‘Content’ Open Doors for You.”
Ed begins, “As any great sales person will tell you, sales is not about a great product or service, it’s about the customer’s perception of value. For fleet decision-makers, value is helping to maximize the contribution of his fleet to the company’s strategic goals as well as the savings derived from controlling costs. The more meaningful the value story, the better the chance that a fleet service or product provider can begin or move along the sales process with a fleet decision-maker.”
Haven’t yet registered for the AFLA 2014 Conference? September 7–10, M Resort & Spa Casino, Las Vegas. If you get it done by Friday, July 11th, you’ll save a cool $115! Great speakers, educational sessions and plenty of networking make this event a must-attend for the savvy fleet professional.