Fleet Marketing: Understand How to Differeniate Your Value Proposition

This week, fleet mar­ket­ing expert Ed Pierce con­tin­ues his month­ly fleet mar­ket­ing series – an exclu­sive in Fleet Man­age­ment Week­ly — with his lat­est col­umn: “A Call to Action (for Fleet Providers): Let ‘Con­tent’ Open Doors for You.

Ed begins, “As any great sales per­son will tell you, sales is not about a great prod­uct or ser­vice, it’s about the customer’s per­cep­tion of val­ue. For fleet deci­sion-mak­ers, val­ue is help­ing to max­i­mize the con­tri­bu­tion of his fleet to the company’s strate­gic goals as well as the sav­ings derived from con­trol­ling costs. The more mean­ing­ful the val­ue sto­ry, the bet­ter the chance that a fleet ser­vice or prod­uct provider can begin or move along the sales process with a fleet deci­sion-mak­er.”

Haven’t yet reg­is­tered for the AFLA 2014 Con­fer­ence?  Sep­tem­ber 7–10, M Resort & Spa Casi­no, Las Vegas. If you get it done by Fri­day, July 11th, you’ll save a cool $115! Great speak­ers, edu­ca­tion­al ses­sions and plen­ty of net­work­ing make this event a must-attend for the savvy fleet pro­fes­sion­al.

Jan­ice Sut­ton
Exec­u­tive Edi­tor

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