PHH Arval Releases Three New Software Application Platforms

PHH Arval has launched three new tech­nol­o­gy plat­forms to replace PHH Inter­ac­tive, its cur­rent Web-based solu­tion plat­form: Clarus, Clarus Dri­ver, and PHH Xplore

By Mike Sheldrick, Senior Edi­tor, Fleet Man­age­ment Week­ly

Fleet Man­age­ment Week­ly spoke about the new releas­es with Robert San­dler, senior vice pres­i­dent, Cus­tomer Expe­ri­ence and Enter­prise Con­sult­ing, and Chris Brown, direc­tor of Cus­tomer Expe­ri­ence. “These tools enable our cus­tomers to improve the pro­duc­tiv­i­ty of their fleet and to ensure dri­ver com­pli­ance with their cor­po­rate fleet poli­cies,” San­dler said. “They allow our clients improved access to data, the abil­i­ty to sift through that data quick­ly, and to make guid­ed and pre­dic­tive ana­lyt­i­cal deci­sions based on the data.” In oth­er words, accord­ing to the com­pa­ny, the new tools will:

  • Iden­ti­fy anom­alies and uncov­er hid­den oppor­tu­ni­ties for improve­ment
  • Incor­po­rate data trends to devel­op pre­dic­tive mod­els
  • For­mu­late action plans and resolve fleet issues
  • Take advan­tage of sit­u­a­tion­al oppor­tu­ni­ties

In the devel­op­ment of Clarus, Brown said, “every devel­op­ment deci­sion was based on who would be using the tech­nol­o­gy, what prob­lem they were try­ing to solve, and mak­ing the solu­tion easy, effec­tive and enjoy­able.”

Brown not­ed that Clarus rep­re­sents a fun­da­men­tal change in the way that solu­tions are built by ask­ing who the user is and what is the prob­lem we are try­ing to solve. “What real­ly stood out was that ten years ago, there was one full-time fleet man­ag­er. who spent a lot of time on the site. Today, there are a num­ber of “light” users. These could be any­one from a branch man­ag­er to a pro­cure­ment per­son to an HR con­tact to a billing con­tact,” he said. “The pow­er user still spends 20 or more hours per month. With Clarus, users can par­tic­i­pate in devel­op­ing spe­cial­ized apps that func­tion much like those on their smart phone.”

Clarus’ design incor­po­rates guid­ed ana­lyt­ics, explained San­dler: “Clarus will help a user quick­ly sift through the data and iden­ti­fy what is crit­i­cal.” Even more, he added, the data itself can be used to guide a user to decide what actions to take, and those actions can be built into the solu­tion. For instance, he points to a fuel solu­tion that actu­al­ly has an “action” but­ton to send emails to all dri­vers not in com­pli­ance. “Guid­ed ana­lyt­ics offers tons of oppor­tu­ni­ties for using the data to solve the prob­lems that users have.” said San­dler. “Maybe they are plan­ning a bud­get, maybe they are man­ag­ing to bud­get, or look­ing for cost sav­ings oppor­tu­ni­ties. We absolute­ly see Clarus as a dif­fer­en­tia­tor for us in the mar­ket­place.”
In Clarus, spe­cif­ic fleet func­tions are now orga­nized and dis­played in app-like tools that allow users to home in on spe­cif­ic areas, much like a smart phone.

These apps can be arranged in any way desired in a desk­top library. The ini­tial release includes a fuel app, to be fol­lowed by a much wider vari­ety of apps.

Clarus Dri­ver had its roots in a year-old mobile app that was well received by its 20,000 users. PHH Arval did a lot of usabil­i­ty test­ing and rebuilt the entire Clarus Dri­ver site, includ­ing the mobile app. The solu­tion runs on any plat­form. It allows dri­vers to eas­i­ly access their fleet infor­ma­tion. The capa­bil­i­ties include task man­age­ment, mileage report­ing and main­te­nance and near­est fuel loca­tions. With the tool, dri­vers can com­plete vehi­cle-spe­cif­ic tasks intu­itive­ly, eas­i­ly and con­ve­nient­ly.

PHH Xplore is a busi­ness intel­li­gence tool devel­oped to take data min­ing to the next lev­el. It can access large amounts of data quick­ly and ana­lyze them in real time, empow­er­ing fleet man­agers to uncov­er oppor­tu­ni­ties for fleet sav­ings and fleet pro­duc­tiv­i­ty. Said San­dler, “Xplore is more of a col­lab­o­ra­tive that will help iden­ti­fy out­liers and anom­alies where clients can take action.” He said that PHH Arval will work with clients to devel­op new appli­ca­tions that can then be incor­po­rat­ed into more “self-ser­vice appli­ca­tions” that can be incor­po­rat­ed into Clarus: “it is real­ly about see­ing how the clients expe­ri­ence data, how they use it, and lis­ten­ing to those clients. That will help us as we build apps and enhance them in the future.”

Clarus has a web­site ded­i­cat­ed to Clarus at: meetclarus.com
And Chris Brown has a post on Clarus and Clarus Dri­ver at the PHH Arval blog

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