Help Wanted! Sofico Recruiting Business, IT Professionals

Bel­gian-based fleet and leas­ing soft­ware solu­tions provider, Sofi­co, has embarked on a high-tech recruit­ment dri­ve to locate top cal­iber, expe­ri­enced busi­ness and IT pro­fes­sion­als to fuel its plans for fur­ther growth, while still main­tain­ing a high lev­el of ser­vice for exist­ing cus­tomers.

Sofi­co, whose cus­tomers man­age more than one mil­lion vehi­cles world­wide through its leas­ing and fleet man­age­ment sys­tems, has seen its rev­enue grow by 54% over the last five years, and is expect­ing to increase its per­ma­nent staff of 120 by around 20% by the end of this year.

To help recruit suit­able per­son­nel, the com­pa­ny is using social media, includ­ing Face­book and LinkedIn as well as Google ad words, to dri­ve peo­ple look­ing for jobs in IT, project man­age­ment or busi­ness con­sul­tan­cy to the vacan­cies sec­tion on its web­site, www.sofico.be.

The com­pa­ny is also uti­liz­ing its fleet of 90 com­pa­ny cars to adver­tise the fact that it is seek­ing suit­ably qual­i­fied per­son­nel with a new stick­er cam­paign announc­ing it is on the look-out for new employ­ees. And it is employ­ing job por­tals to pro­mote the com­pa­ny through a recent­ly fea­tured guest blog writ­ten by one of its recent new-starters.

Jan Bouck­aert, Head of Busi­ness Devel­op­ment at Sofi­co, said, “The num­ber of CVs sub­mit­ted through our web­site jumped by 300% in March, com­pared to the aver­age num­ber received over the pre­vi­ous six months, so the cam­paign is already bear­ing fruit.

We are aim­ing for sus­tain­able growth over the next few years by mov­ing into new mar­kets and new coun­tries — a fea­si­bil­i­ty study is cur­rent­ly look­ing at the oppor­tu­ni­ties for open­ing a US office, for exam­ple.

“At the same time, we are striv­ing to main­tain a high lev­el of ser­vice and sup­port for our exist­ing cus­tomers and our ongo­ing imple­men­ta­tion projects,” he said.

Sofi­co has seen a series of major imple­men­ta­tions for new leas­ing and fleet man­age­ment cus­tomers in Europe and Aus­trala­sia recent months.

And last year, to mark its 25th anniver­sary, the com­pa­ny announced that it had plans to migrate Miles beyond its tra­di­tion­al leas­ing and fleet man­age­ment into broad­er areas, includ­ing the retail mar­ket with retail finance capa­bil­i­ties, ulti­mate­ly mov­ing into trucks, fork­lifts and oth­er yel­low goods.

“Through this cur­rent recruit­ment dri­ve, we aim to ful­fill our ambi­tions in term of both cus­tomer ser­vice and growth tar­gets for the next years. We look for­ward to wel­come a num­ber of new col­leagues in the near future,” added Jan Bouck­aert.

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