Mobile Ads Growing in Size and Importance

Business Insider - December 16, 2013

Article Summary
  • Online ad spend­ing on desk­top and lap­top com­put­ers is declin­ing – ad spend mov­ing over to mobile ads
  • Mobile ads com­ing from ban­ners, rich media, video, mes­sag­ing-based, and search adver­tis­ing
  • eMar­keter report found that US mobile ad spend­ing more than dou­bled from 2012 to 2013, going from $4.4B to $9.6B
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