Does Your Dealership Have an Adaptive Website?

Automotive News

Speed Read:

Smart web­sites tech­nol­o­gy is on its way to your deal­er­ship (unless you’re already there, of course).

Adap­tive Web­sites auto­mat­i­cal­ly adjust to the screen on your mon­i­tor to your mobile device.

Drill-Down Details:

  • At least half of GM deal­ers are onto & into Adap­tive Web­site design & deliv­ery
  • Adap­tive Web tech­nol­o­gy can also track where car shop­pers go on your site
  • Deliv­ers pho­tos, car views, and spe­cials from your web­site
  • So called Smart Web­sites are being adopt­ed by pro­gres­sive deal­er­ships
  • Adap­tive web­sites gain more con­ver­sions from car shop­ping vis­i­tors
  • Haystak Dig­i­tal, now part of Auto­Trad­er, is lead­ing Adap­tive Web wave for deal­ers
  • More advanced behav­ioral web sites are using cook­ie track­ing
  • Tracks con­sumer search & auto­mat­i­cal­ly send vehi­cle pho­tos & info
  • Cobalt & Domin­ion are or about to launch sites for desk­top & mobile apps
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