6. “Relatability” Theme in Car Ads Sells Safety & Performance


Speed Read:

The themes in car ads (and other ads) must connect with prospective buyers.

And that means ads need to resonate with real life situations.

Drill-Down Details:

  • Ads and basic marketing drive brand popularity & sales
  • Causing the customer to relate to creative marketing
  • Focus on “relatability” allows OEMs to better reach the customer
  • Message has to communicate what the ad is saying
  • Mercedes & Infiniti effectively did this in 2013
  • Ads must tell of real life situation & be performance-based




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