6. “Relatability” Theme in Car Ads Sells Safety & Performance


Speed Read:

The themes in car ads (and oth­er ads) must con­nect with prospec­tive buy­ers.

And that means ads need to res­onate with real life sit­u­a­tions.

Drill-Down Details:

  • Ads and basic mar­ket­ing dri­ve brand pop­u­lar­i­ty & sales
  • Caus­ing the cus­tomer to relate to cre­ative mar­ket­ing
  • Focus on “relata­bil­i­ty” allows OEMs to bet­ter reach the cus­tomer
  • Mes­sage has to com­mu­ni­cate what the ad is say­ing
  • Mer­cedes & Infini­ti effec­tive­ly did this in 2013
  • Ads must tell of real life sit­u­a­tion & be per­for­mance-based




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