The themes in car ads (and other ads) must connect with prospective buyers.
And that means ads need to resonate with real life situations.
- Ads and basic marketing drive brand popularity & sales
- Causing the customer to relate to creative marketing
- Focus on “relatability” allows OEMs to better reach the customer
- Message has to communicate what the ad is saying
- Mercedes & Infiniti effectively did this in 2013
- Ads must tell of real life situation & be performance-based