6. “Relatability” Theme in Car Ads Sells Safety & Performance



Speed Read:

The themes in car ads (and other ads) must con­nect with prospec­tive buyers.

And that means ads need to res­onate with real life sit­u­a­tions.

Drill-Down Details:

  • Ads and basic mar­ket­ing drive brand pop­u­lar­ity & sales
  • Caus­ing the cus­tomer to relate to cre­ative marketing
  • Focus on “relata­bil­ity” allows OEMs to bet­ter reach the customer
  • Mes­sage has to com­mu­ni­cate what the ad is saying
  • Mer­cedes & Infiniti effec­tively did this in 2013
  • Ads must tell of real life sit­u­a­tion & be performance-based