More Than 8,000 Diesel-Powered Ram 1500s Ordered in Three Days

Automotive News

Speed Read:

Chrysler Group deal­ers ordered more than 8,000 diesel-pow­ered Ram 1500 pick­ups in the first week­end that they could do so.

Includ­ed in the orders placed between Feb. 7 and 10 were more than 400 diesel-pow­ered half-ton pick­ups that had already been sold to cus­tomers.

Drill-Down Details:

  • Chrysler began build­ing its first sal­able Ram 1500s with a 3.0-liter V-6 EcoDiesel engine last month at its War­ren Assem­bly plant in sub­ur­ban Detroit
  • March total equals almost half of nor­mal out­put
  • Chrysler dis­closed plans to sell a diesel-pow­ered light-duty pick­up almost a year ago
  • The per­cent­age of ini­tial diesel orders by deal­ers is about dou­ble or triple what brand exec­u­tives had antic­i­pat­ed
  • The diesel engine is made by Fiat sub­sidiary VM Motori S.p.A. in Italy
  • It pro­duces 240 hp and 420 pounds-feet of torque and is mat­ed in the Ram 1500 to an eight-speed auto­mat­ic trans­mis­sion
  • The diesel engine’s exhaust is treat­ed with urea to reduce emis­sions of oxides of nitro­gen
  • The Ram 1500 EcoDiesel is the first light-duty, diesel-pow­ered, full-sized pick­up to be offered in North Amer­i­ca since Gen­er­al Motors sold them in the mid-1990s
  • Ram esti­mat­ed that diesel ver­sions will account for as many as 30 per­cent of Ram 1500 sales
  • The Ram 1500 EcoDiesel starts at $30,465, includ­ing ship­ping. The price is $2,850 high­er than a sim­i­lar­ly equipped Ram 1500 with a 5.7-liter Hemi V-8 engine, the com­pa­ny says

 

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