Chrysler Group dealers ordered more than 8,000 diesel-powered Ram 1500 pickups in the first weekend that they could do so.
Included in the orders placed between Feb. 7 and 10 were more than 400 diesel-powered half-ton pickups that had already been sold to customers.
- Chrysler began building its first salable Ram 1500s with a 3.0-liter V-6 EcoDiesel engine last month at its Warren Assembly plant in suburban Detroit
- March total equals almost half of normal output
- Chrysler disclosed plans to sell a diesel-powered light-duty pickup almost a year ago
- The percentage of initial diesel orders by dealers is about double or triple what brand executives had anticipated
- The diesel engine is made by Fiat subsidiary VM Motori S.p.A. in Italy
- It produces 240 hp and 420 pounds-feet of torque and is mated in the Ram 1500 to an eight-speed automatic transmission
- The diesel engine’s exhaust is treated with urea to reduce emissions of oxides of nitrogen
- The Ram 1500 EcoDiesel is the first light-duty, diesel-powered, full-sized pickup to be offered in North America since General Motors sold them in the mid-1990s
- Ram estimated that diesel versions will account for as many as 30 percent of Ram 1500 sales
- The Ram 1500 EcoDiesel starts at $30,465, including shipping. The price is $2,850 higher than a similarly equipped Ram 1500 with a 5.7-liter Hemi V-8 engine, the company says