Auto Salespeople Becoming Chatting Product Advisors

Financial Times

Speed Read:

The role of the traditional salesperson in a dealership keeps changing dramatically.

Dealer sales teams & their sales management, from showroom assistants to experts, are chatting online with customers.

Drill-Down Details:

  • What has been happening in U.S. is now moving to the U.K.
  • Sales teams are shifting gears to online services to sell more
  • Era of the traditional smooth-talking salesperson is over
  • Battle for new customers has moved from showroom to Internet
  • Car purchase research being done at home & making customer smarter
  • U.K. car sales increasing over 10%, driven by Internet sales activity
  • Dealerships to become like Apple stores
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