DDD Editor-Publisher Input and Positioning of this Development:
For the last three years or more, there has been an intensive competitive dealer market place among inventory management companies focusing primarily on used cars.
It was only a matter of time that the systems, data gathering, and market analytics of these systems, led by vAuto, would migrate to new car inventory management.
Here’s what vAuto has done to help dealers maximize new car profits:
What has happened?
vAuto® announces the launch of Conquest™, a powerful inventory management and pricing system, to help dealers improve sales, profitability and transparency in their new vehicle departments.
What Dale Pollak says: “Conquest marks the dawn of an exciting, new day for vAuto, dealers and consumers … with Conquest, dealers will have the ability to see what is and isn’t available for sale in the market and adjust their new vehicle retailing game plans accordingly.” (See more of Dale’s commentary on this system below.)
When and Where can dealer management see this new car sales system?
Powered by vAuto’s Live Market technology, the Conquest system will officially debut at the upcoming National Automobile Dealers Association (NADA) meeting in New Orleans in January, representing vAuto’s entry into the new vehicle market.
See all competitive new vehicle opportunities and threats. Conquest gives dealers the first-ever complete view of competing in-brand and off-brand new vehicles and prices available in the market. Improve factory allocations and inventory turns. Conquest shows dealers the exact colors and configurations of new vehicles that sell best (and worst) in their markets. “Every dealer wants to minimize the number of slow-selling new cars they carry,” Pollak says. “Now, they have a way to fully achieve this objective. Conquest’s market supply and demand data helps dealers accurately align their new vehicle inventory and pricing to the market, enabling them to retail more of the best-selling vehicles in less time.”
Promote credible and transactable prices. “Through integrations with AIS Rebates and Kelley Blue Book, Conquest helps dealers embrace the higher level of pricing transparency today’s buyers expect,” Pollak says. “With Conquest, dealers can promote their ‘best deal’ with confidence, knowing the system will automatically generate market-credible prices and account for every available incentive and rebate.”
Increase new vehicle profit margins. Conquest seeks to fix what many dealers believe is a broken new car business model, where competitive battles translate to little or no profitability and customer dissatisfaction. “Conquest gives dealers the opportunity to stock better cars, offer better prices and provide a better, more transparent customer experience,” Pollak says. “Dealers who achieve this strategic trifecta will enjoy improved customer satisfaction, sales and profitability.”
The Conquest system also fulfills dealer requests for a new vehicle inventory management and pricing solution from vAuto. “It’s extremely gratifying to know that Conquest delivers exactly what dealers have asked for—a system that gives them a greater degree of control to restore the profitability and vitality of their new vehicle departments,” Pollak says.
vAuto will be offering live Conquest demos at the NADA convention (booth #2318).
Some info about vAuto that you probably already know:
vAuto provides innovative technology, tools and business intelligence to help dealers compete more effectively in new and used vehicles through market-focused inventory management strategies that increase sales volumes and profits. vAuto’s Provision Suite guides used vehicle acquisition, appraisals, pricing, merchandising and transparent sales processes for dealers based on real-time supply-and-demand data in their markets. vAuto Genius Labs provides smart, simple and stand-alone solutions that include AuctionGenius and AutoVisor.
Now go get more and additional information about vAuto at www.vauto.com.