Dealers Gain Integrated Digital Marketing Program for Consumers

Deal­er­ships require a part­ner that under­stands how dig­i­tal tech­nol­o­gy has trans­formed the car-buy­ing expe­ri­ence for both deal­ers and con­sumers

In response to the need, KPA intro­duced Digi­Go, a dig­i­tal mar­ket­ing com­pa­ny that deliv­ers a ful­ly-inte­grat­ed dig­i­tal mar­ket­ing pro­gram with web­sites, SEO, SEM, and Social Media work­ing togeth­er to increase engage­ment and turn shop­pers into buy­ers.

Vane Clay­ton, Pres­i­dent and CEO of KPA not­ed, “Now more than ever, deal­er­ship suc­cess is reliant on a com­pre­hen­sive and for­ward think­ing dig­i­tal mar­ket­ing strat­e­gy. Digi­Go com­bines the strength of KPA’s 27-years of expe­ri­ence in deal­er­ship oper­a­tions and rep­u­ta­tion as a trust­ed part­ner with TK Car­sites’ award win­ning web­sites and inno­va­tions in SEO to deliv­er a dig­i­tal mar­ket­ing pro­gram that allow our clients to dom­i­nate in their pri­ma­ry mar­ket area.”

The in-house Digi­Go cre­ative ser­vices team builds cus­tom web­sites with an inven­to­ry first approach to web­site design. Incor­po­rat­ing inno­va­tions in vehi­cle detail pages, Digi­Go web­sites use inner page real estate to pro­mote deal­er­ships unique sell­ing propo­si­tions.

To find out more about this new pro­gram, check out the Digi­Go press release.

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