4. Barra Presses GM Profit Accelerator

Wall Street Journal

Speed Read:

GM is real­ly step­ping up with an accel­er­at­ed sales and prof­it dri­ve.  Mary Bar­ra has spelled out how they intend to exploit man­age­ment exper­tise & inno­va­tion. There’s an ongo­ing push to expand prof­it.

Drill-Down For More:

  • Push for increased prof­it mar­gins will be glob­al
  • Thinks man­age­ment and brands gives them advan­tage
  • Bar­ra looks like she can & will han­dle chal­lenges
  • Con­cern about incen­tive war with Ford looms
  • GM on track to attain 10% mar­gin goal
  • Heavy spend­ing on plants & Chi­na planned

 

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