AIN Editorial Input and Positioning:
Gary May and JD Rucker have created one-of-a-kind marketing agency and consultancy combination that will immediately give dealer management input, ideas, and implementable sales and marketing strategies.
Here is some background on why & how this joint consultancy happened:
Starting in 2007, IM@CS has provided top-ranked digital marketing programs and education coupled with sales training and business management consulting. Dealer Authority, launched last month to bring personalized search, social, and content marketing services, is already making an impact on digital marketing efforts for dealers and automotive vendors. The channel partner relationship will help IM@CS to have a greater impact on clients’ bottom line.
What about J D Rucker’s Contribution?
J.D. Rucker, who will be taking on the role of VP/Technical Director, will be the bridge that connects the two companies. The distinct packages available in the partnership will be exclusive to IM@CS, allowing retailers, OEM and DSPs to secure top-tier, progressive solutions currently unavailable through enterprise marketing companies.
What Gary May had to say:
“IM@CS and its clients are excited about the addition of JD to the team. The wealth of experience and leadership that he demonstrates is unmatched and now he has the ability to go even further due to our company approach and client expectations. 2014 will be a banner year for our growing company.”
New Resources for Dealers: The company products will undergo changes through the beginning of the New Year with announcements expected the first week of January. May and Rucker already have been securing meetings at the upcoming National Auto Dealers Association (NADA) convention in New Orleans January 24–27.
More about Interactive Marketing and Consulting Services:
Founded in 2007 to address a large void in digital marketing education for car dealerships and other large-ticket businesses, IM@CS delivers on website/SEO, sales training, CRM/BDC, social media management and other marketing as well as key revenue areas untouched by most consulting and training companies. IM@CS has been featured at leading conferences and webinars including JD Power & Associates AMR, Social Media Club Los Angeles, DrivingSales Executive Summit, Innovative Dealer Summit, PCG Digital Marketing, Internet Battle Plan, DealerOn, KPA, eXteres and NADA 20 Groups.