Dealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

Gary May

AIN Edi­to­r­i­al Input and Posi­tion­ing:

Gary May and JD Ruck­er have cre­at­ed one-of-a-kind mar­ket­ing agency and con­sul­tan­cy com­bi­na­tion that will imme­di­ate­ly give deal­er man­age­ment input, ideas, and imple­mentable sales and mar­ket­ing strate­gies.

Here is some back­ground on why & how this joint con­sul­tan­cy hap­pened:

Start­ing in 2007, IM@CS has pro­vid­ed top-ranked dig­i­tal mar­ket­ing pro­grams and edu­ca­tion cou­pled with sales train­ing and busi­ness man­age­ment con­sult­ing. Deal­er Author­i­ty, launched last month to bring per­son­al­ized search, social, and con­tent mar­ket­ing ser­vices, is already mak­ing an impact on dig­i­tal mar­ket­ing efforts for deal­ers and auto­mo­tive ven­dors. The chan­nel part­ner rela­tion­ship will help IM@CS to have a greater impact on clients’ bot­tom line.

What about J D Rucker’s Con­tri­bu­tion?
J.D. Ruck­er, who will be tak­ing on the role of VP/Technical Direc­tor, will be the bridge that con­nects the two com­pa­nies. The dis­tinct pack­ages avail­able in the part­ner­ship will be exclu­sive to IM@CS, allow­ing retail­ers, OEM and DSPs to secure top-tier, pro­gres­sive solu­tions cur­rent­ly unavail­able through enter­prise mar­ket­ing com­pa­nies.

What Gary May had to say:
IM@CS and its clients are excit­ed about the addi­tion of JD to the team. The wealth of expe­ri­ence and lead­er­ship that he demon­strates is unmatched and now he has the abil­i­ty to go even fur­ther due to our com­pa­ny approach and client expec­ta­tions. 2014 will be a ban­ner year for our grow­ing com­pa­ny.”

New Resources for Deal­ers: The com­pa­ny prod­ucts will under­go changes through the begin­ning of the New Year with announce­ments expect­ed the first week of Jan­u­ary. May and Ruck­er already have been secur­ing meet­ings at the upcom­ing Nation­al Auto Deal­ers Asso­ci­a­tion (NADA) con­ven­tion in New Orleans Jan­u­ary 24–27.

More about Inter­ac­tive Mar­ket­ing and Con­sult­ing Ser­vices:

Found­ed in 2007 to address a large void in dig­i­tal mar­ket­ing edu­ca­tion for car deal­er­ships and oth­er large-tick­et busi­ness­es, IM@CS deliv­ers on website/SEO, sales train­ing, CRM/BDC, social media man­age­ment and oth­er mar­ket­ing as well as key rev­enue areas untouched by most con­sult­ing and train­ing com­pa­nies. IM@CS has been fea­tured at lead­ing con­fer­ences and webi­na­rs includ­ing JD Pow­er & Asso­ciates AMR, Social Media Club Los Ange­les, Dri­vingSales Exec­u­tive Sum­mit, Inno­v­a­tive Deal­er Sum­mit, PCG Dig­i­tal Mar­ket­ing, Inter­net Bat­tle Plan, Deal­erOn, KPA, eXteres and NADA 20 Groups.

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