CEI Presents to Oklahoma Fleet Management Association and Wisconsin NAFA Chapter

Kathi Croze, CEI’s nation­al sales man­ag­er for the gov­ern­ment fleet mar­ket, shared with atten­dees at the Okla­homa Fleet Man­age­ment Asso­ci­a­tion meet­ing last week how out­sourc­ing their col­li­sion repair work can help munic­i­pal fleets save mon­ey and make bet­ter use of their labor force. Croze was invit­ed to be a char­ter mem­ber of the asso­ci­a­tion, which held its first meet­ing in four years on Decem­ber 5, in Tul­sa, Okla­homa.

“Two of the pri­ma­ry rea­sons gov­ern­ment fleets use CEI for col­li­sion repair ser­vices are that their repair cycle time is great­ly reduced and the data we col­lect and return to them is in an eas­i­ly man­age­able for­mat. We can break down their repair costs and acci­dent infor­ma­tion so they know the who, what, when, where and how much of each acci­dent and by depart­ment. That infor­ma­tion is very pow­er­ful to them,” Croze said.

In Novem­ber, CEI gave a pre­sen­ta­tion on fur­ther reduc­ing fleet acci­dents with time­ly mes­sages safe­ty mes­sages that tar­get spe­cif­ic seg­ments of the dri­ver pop­u­la­tion. Ryan Dick­ens, CEI’s Mid­west region­al sales man­ag­er, told mem­bers of the Wis­con­sin chap­ter of the NAFA Fleet Man­age­ment Asso­ci­a­tion dur­ing their month­ly meet­ing about the ben­e­fits of micro­tar­get­ing mes­sages to dri­vers. “Micro­tar­get­ing per­son­al­izes data in mean­ing­ful ways by deliv­er­ing a mes­sage unique­ly tai­lored to a dri­ver or group of dri­vers,” Dick­ens said.

Tra­di­tion­al, gener­ic safe­ty mes­sages have helped fleets achieve reduc­tions in acci­dents, but they real­ize they’re reach­ing a results plateau. Dick­en said that micro­tar­get­ed mes­sages rely on two advan­tages that online fleet safe­ty and risk man­age­ment sys­tems pro­vide: the abil­i­ty to seg­ment fleet dri­ver pop­u­la­tions by a num­ber of dif­fer­ent para­me­ters, like loca­tion, tenure, risk scores and whether they have man­age­ment respon­si­bil­i­ty; and data that can be used to detect emerg­ing trends in the num­ber of dif­fer­ent types of fleet acci­dents and their sever­i­ty.


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