Viewable Digital Advertisements

MediaPost News - October 30, 2013

Article Summary
  • More than half – 54% — of dig­i­tal ads aren’t even view­able, and viewa­bil­i­ty met­rics typ­i­cal­ly a bench­mark of suc­cess for cam­pa­gin
  • Ad impres­sions above fold are view­able 49% of time; below-the-fold impres­sions become view­able just 30% of time
  • Data comes from Infec­tious Media, a com­pa­ny found­ed in 2008 that spe­cial­izes in real-time adver­tis­ing
Significance of the Data
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