Dealers Using Waterborne Paint as Sustainability Selling Point

For deal­er­ships fol­low­ing envi­ron­men­tal sus­tain­abil­i­ty strate­gies, recon­di­tion­ing vehi­cles with water­borne paints has become a resource offer­ing cost and time effi­cien­cy and com­pli­ance with new indus­try stan­dards.  Jeff Cox, pres­i­dent of Myr­tle Beach, S.C..-based Col­ors on Parade, says that reg­u­la­to­ry com­pli­ance gets com­pa­nies to save mon­ey using water­borne auto paints and to make the process more effi­cient than it had been in the past.

Some of the company’s deal­er clients are using clean, water­borne paints as a sell­ing point for mar­ket­ing to car shop­pers inter­est­ed in green sus­tain­abil­i­ty issues. It’s also become a cost effec­tive strat­e­gy for deal­er man­age­ment.

Years ago, the US Envi­ron­men­tal Pro­tec­tion Agency adopt­ed a volatile organ­ic com­pound (VOC) stan­dard, encour­ag­ing indus­tries such as auto­mo­tive to switch over from sol­vents to a clean­er ele­ment, with water­borne paint mak­ing the most sense to paint sup­pli­ers. Air qual­i­ty man­age­ment dis­tricts with­in Cal­i­for­nia adopt­ed stricter stan­dards years lat­er, and sim­i­lar rules have been adopt­ed recent­ly in Mary­land and appear like­ly to come soon to Vir­ginia.

Col­ors on Parade’s trained and cer­ti­fied tech­ni­cians repair every­thing from dents and dings to scratch­es and inte­ri­or repairs using pro­pri­etary and patent­ed sys­tems, as well as orig­i­nal man­u­fac­tur­er prod­ucts.

“Water­borne is great com­pared to sol­vents, and we’re using less paint than body shops,” Cox said. While repair­ing and recon­di­tion­ing a vehi­cle, an auto body shop might be spray­ing a lot more paint that’s need­ed. Col­ors on Parade finds that clients are appre­ci­at­ing the envi­ron­men­tal­ly respon­si­ble prac­tice along with the cost and time sav­ings.

The com­pa­ny works close­ly with its paint sup­pli­er, PPG, on fol­low­ing reg­u­la­to­ry and indus­try stan­dards being adopt­ed. Col­ors on Parade has been active in dis­cus­sions with PPG and gov­ern­ment reg­u­la­to­ry agen­cies to stay informed on adop­tion of water­borne paints. An infor­mal alliance between 13 states in the North­east sec­tion of the US is get­ting these states to move toward adopt­ing reduced VOC require­ments, with water­borne being the most com­mon­ly con­sid­ered paint solu­tion, Cox said. The state of Vir­ginia looks like it will be adopt­ing a clean paint rul­ing soon.



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