Shoppers Discover Their Perfect Car with new AutoTrader.com iPad App

The high­ly visu­al home screen gives con­sumers the option to begin their search based on price, style or loca­tion in addi­tion to make and mod­el. They can then con­tin­ue to nar­row their results by dozens of addi­tion­al fil­ters as they move through the expe­ri­ence, such as col­or, features/options, fuel econ­o­my, mileage and more.

• Reviews and shop­ping tips from AutoTrader.com edi­tors are inte­grat­ed direct­ly into each list­ing, giv­ing con­sumers instant access to expert advice about the spe­cif­ic vehi­cles they’re inter­est­ed in.

• As shop­pers find cars and trucks they like, they can touch a star rib­bon on the list­ing to cre­ate an AutoTrader.com account and save them.

• Saved list­ings are then imme­di­ate­ly avail­able across all of AutoTrader.com’s expe­ri­ences — includ­ing the AutoTrader.com web­site, iPhone and Android apps – upon login.

• Once a shop­per is ready to see a car in per­son, the iPad app shows them exact­ly where a deal­er is locat­ed and pro­vides con­tact infor­ma­tion and direc­tions, thanks to inte­gra­tion with the iPad’s map­ping fea­tures.

• Shop­pers can also com­mu­ni­cate direct­ly with deal­ers via email from the app.

The AutoTrader.com iPad app is cur­rent­ly avail­able to down­load from the Apple App Store.

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