Seamless Process for Moving Dealer Survey Feedback into Reviews

The Sit­u­a­tion:

Much of the Cus­tomer Feed­back post­ed in Social Media is not being lever­aged into auto­mo­tive Deal­er Rep­u­ta­tion Man­age­ment reviews – until now.

The Back­sto­ry:

Dig­i­tal Air Strike pro­vides the industry’s most com­plete auto­mo­tive social media and dig­i­tal mar­ket­ing solu­tions, and has been giv­en the 2013 Deal­ers Choice Award for Rep­u­ta­tion Man­age­ment. Cars.com is an award-win­ning online des­ti­na­tion for car shop­pers offer­ing thou­sands of list­ings, con­sumer reviews, com­par­i­son tools, unbi­ased edi­to­r­i­al con­tent and many oth­er tools. Last week, the two com­pa­nies joined in a part­ner­ship to pro­vide the industry’s first direct cus­tomer sur­vey inte­gra­tion process.

The Solu­tion:

  • Turn deal­er­ship sur­vey feed­back into a Deal­er Review on Cars.com, all with­out leav­ing the Dig­i­tal Air Strike sur­vey envi­ron­ment.
  • This seam­less new fea­ture is a turnkey way for deal­er­ships to lever­age famil­iar cus­tomer touch points to build review vol­ume on Cars.com, one of the top review plat­forms con­sumers turn to when select­ing a deal­er­ship.
  • A sur­vey is auto­mat­i­cal­ly gen­er­at­ed after a patrol buys or ser­vices a vehi­cle at your deal­er­ship.

The Result:

  • This new prod­uct will help increase the num­ber and fre­quen­cy of your deal­er­ship reviews on Cars.com, pro­vid­ing a more robust view of their over­all sales and ser­vice expe­ri­ence.
  • For deal­er­ship cus­tomers, the inte­gra­tion pro­vides an easy, auto­mat­ed way to share their expe­ri­ence on Cars.com, inform­ing future cus­tomers about what they can expect if they choose to vis­it your deal­er­ship for sales or ser­vice.
  • Recent research shows many Mil­len­ni­als skip the deal­er­ship showroom and use social media for car buy­ing – your deal­er­ship can­not afford to miss out on this grow­ing part of the auto buy­ing pop­u­la­tion.

“We are very pleased to be part­ner­ing with Cars.com,” said Alexi Ven­neri, Co-founder and Chief Exec­u­tive Offi­cer at Dig­i­tal Air Strike. “Dig­i­tal Air Strike is the first social media com­pa­ny to have this deep inte­gra­tion with an online review plat­form, and we have already seen pos­i­tive results for our clients and con­sumers alike.”

“We pride our­selves on mak­ing it easy for shop­pers to leave reviews on our site, which has con­tributed to how quick­ly review vol­ume has grown – in just over two years, we’ve gen­er­at­ed over 280,000 Deal­er Reviews on our site,” said Kit Read, Cars.com Prod­uct Man­ag­er.  “In the con­text of the dealership’s fol­low-up process, this inte­gra­tion aims to elim­i­nate steps for cus­tomers while main­tain­ing both the qual­i­ty and val­ue of the Deal­er Review shared.”

Read the full arti­cle for more infor­ma­tion. For more assis­tance with your dealership’s online Rep­u­ta­tion Man­age­ment pro­gram, be sure to vis­it the Dig­i­tal Air Strike web­site.

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