Digital Air Strike Partners with Cars.com

Wall Street Journal

Dig­i­tal Air Strike, an auto­mo­tive online rep­u­ta­tion and lead-response com­pa­ny, announces new part­ner­ship with Cars.com for cus­tomer ver­i­fied reviews.

Find out more about the strate­gic rela­tion­ship and how it helps car buy­ers.

Dig­i­tal Air Strike, the nation’s lead­ing auto­mo­tive social media, online rep­u­ta­tion and lead-response com­pa­ny, today announced a new part­ner­ship with Cars.com, the pre­mier online resource for buy­ing and sell­ing new and used cars.

Dig­i­tal Air Strike has built the industry’s first direct cus­tomer sur­vey inte­gra­tion process that allows car buy­ers and ser­vice cus­tomers to turn their deal­er­ship sur­vey feed­back into a Deal­er Review on Cars.com, all with­out leav­ing the Dig­i­tal Air Strike sur­vey envi­ron­ment. The seam­less new fea­ture is a turnkey way for deal­er­ships to lever­age famil­iar cus­tomer touch points to build review vol­ume on Cars.com, one of the top review plat­forms con­sumers turn to when select­ing a deal­er­ship, as ranked by car buy­ers in the 2013 Auto­mo­tive Social Media Trends Study.

This inte­gra­tion is avail­able exclu­sive­ly through Dig­i­tal Air Strike’s new­ly released Review Surge 3.0 prod­uct. This solu­tion auto­mat­i­cal­ly gen­er­ates a sur­vey after a patron buys or ser­vices a vehi­cle at the deal­er­ship. The dealership’s Deal­er Man­age­ment Sys­tem (DMS) trig­gers a sur­vey with the option of seam­less­ly leav­ing feed­back on Cars.com with­in 24 hours of each cus­tomer trans­ac­tion, thus mak­ing the reviews gen­er­at­ed “ver­i­fied cus­tomer reviews”.

For deal­er­ships, this new prod­uct will help increase the num­ber and fre­quen­cy of reviews on Cars.com, pro­vid­ing a more robust view of their over­all sales and ser­vice expe­ri­ence.  For deal­er­ship cus­tomers, the inte­gra­tion pro­vides an easy, auto­mat­ed way to share their expe­ri­ence on Cars.com, inform­ing future cus­tomers about what they can expect if they choose to vis­it the deal­er­ship for sales or ser­vice.

 

 

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