Toyota Adds Marketing Twist for 2014 Tundra

PR Newswire

Pick­up trucks are big sell­ers these days, but Toy­ota wants to get a leg up on the com­pe­ti­tion, so it is arm­ing its deal­ers with a dyna­mite ad cam­paign for the 2014 Toy­ota Tun­dra.

Find out more about the new mar­ket­ing cam­paign from Toy­ota.

Pick­up truck dri­vers can build what mat­ters most—not just “things,” but more impor­tant­ly, fam­i­ly, com­mu­ni­ty, char­ac­ter and legacy—with the redesigned third-gen­er­a­tion Toy­ota Tun­dra.

An inte­grat­ed mar­ket­ing cam­paign, devel­oped in part­ner­ship with Saatchi & Saatchi LA, will encour­age them to do exact­ly that. On Sun­day, Sep­tem­ber 22, the 2014 Tun­dra has a new con­sumer target—the “Evolved Truck­er.” This gen­er­a­tion of full-size pick­up truck dri­vers’ main pri­or­i­ty is enhanc­ing the life of their entire fam­i­ly.

“The new Tun­dra has been engi­neered and craft­ed to deliv­er full-size pick­up truck capa­bil­i­ty that empow­ers truck own­ers all across Amer­i­ca to build any­thing,” said Jack Hol­lis, vice pres­i­dent of mar­ket­ing for Toy­ota Motor Sales, U.S.A., Inc. “The mar­ket­ing cam­paign reflects this DIY spir­it and gen­uine­ly show­cas­es the truck’s ver­sa­til­i­ty.”

The cam­paign lever­ages mul­ti­ple medi­ums, as well as part­ner­ships with Dis­cov­ery Chan­nel and Ani­mal Plan­et to show­case the do-it-your­self spir­it of the fam­i­ly guy who includes his fam­i­ly on every­day adven­tures and projects cen­tered around the home­stead. The cam­paign carves out new ter­ri­to­ry with a truck buy­er whose life is much bigger—and fuller—than tra­di­tion­al “truck guy” clich­es.

[NOTE: In addi­tion to broad­cast, print, dig­i­tal and social mar­ket­ing cam­paigns, Toy­ota plans to offer on-site expe­ri­ences as well]

A num­ber of ride-and-dri­ve expe­ri­ences in the com­ing months will allow guests a chance to get behind the wheel and expe­ri­ence the 2014 Tun­dra first-hand. Toy­ota-spon­sored events and on-site acti­va­tions include Dew Tour, Super­cross, Toy­ota Dri­ve Cen­ter events, Bass Pro Shops events, Mon­ster Ener­gy Cup, as well as var­i­ous coun­try music fes­ti­vals and mil­i­tary events.

Toy­ota first unveiled the redesigned Tun­dra at a press con­fer­ence at the Chica­go Auto Show on Feb­ru­ary 7, 2013. The truck adds dra­mat­i­cal­ly bold ele­ments of design, refine­ment, qual­i­ty and crafts­man­ship, while build­ing upon its rep­u­ta­tion for pow­er, func­tion and reli­a­bil­i­ty. Equipped with a pow­er­train that pulled the Endeav­our, it’s the most styl­ish and capa­ble Tun­dra yet.



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