Toyota Adds Marketing Twist for 2014 Tundra


PR Newswire

Pickup trucks are big sellers these days, but Toyota wants to get a leg up on the competition, so it is arming its dealers with a dynamite ad campaign for the 2014 Toyota Tundra.

Find out more about the new marketing campaign from Toyota.

Pickup truck drivers can build what matters most—not just “things,” but more importantly, family, community, character and legacy—with the redesigned third-generation Toyota Tundra.

An integrated marketing campaign, developed in partnership with Saatchi & Saatchi LA, will encourage them to do exactly that. On Sunday, September 22, the 2014 Tundra has a new consumer target—the “Evolved Trucker.” This generation of full-size pickup truck drivers’ main priority is enhancing the life of their entire family.

“The new Tundra has been engineered and crafted to deliver full-size pickup truck capability that empowers truck owners all across America to build anything,” said Jack Hollis, vice president of marketing for Toyota Motor Sales, U.S.A., Inc. “The marketing campaign reflects this DIY spirit and genuinely showcases the truck’s versatility.”

The campaign leverages multiple mediums, as well as partnerships with Discovery Channel and Animal Planet to showcase the do-it-yourself spirit of the family guy who includes his family on everyday adventures and projects centered around the homestead. The campaign carves out new territory with a truck buyer whose life is much bigger—and fuller—than traditional “truck guy” cliches.

[NOTE: In addition to broadcast, print, digital and social marketing campaigns, Toyota plans to offer on-site experiences as well]

A number of ride-and-drive experiences in the coming months will allow guests a chance to get behind the wheel and experience the 2014 Tundra first-hand. Toyota-sponsored events and on-site activations include Dew Tour, Supercross, Toyota Drive Center events, Bass Pro Shops events, Monster Energy Cup, as well as various country music festivals and military events.

Toyota first unveiled the redesigned Tundra at a press conference at the Chicago Auto Show on February 7, 2013. The truck adds dramatically bold elements of design, refinement, quality and craftsmanship, while building upon its reputation for power, function and reliability. Equipped with a powertrain that pulled the Endeavour, it’s the most stylish and capable Tundra yet.