Research Group Forecasts Rise in Digital Ad Spend

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Piv­otal Research Group LLC, an equi­ty research firm focus­ing its research on media and com­mu­ni­ca­tions sec­tors, is pre­dict­ing a huge growth in U.S. dig­i­tal ad spend.

Find out more about the fore­cast and fig­ures for the sec­ond quar­ter.

Cit­ing a strong sec­ond quar­ter and gen­er­al­ly improv­ing eco­nom­ic con­di­tions, Piv­otal Research Group revised its U.S. ad spend­ing fore­cast to 1.8% growth this year, up from an April fore­cast of 1.4% growth.

In the sec­ond quar­ter, U.S. adver­tis­ing expen­di­tures were up an esti­mat­ed 1.7% over the same peri­od last year, com­pared with Pivotal’s ear­li­er pro­jec­tion of 1.0% growth for the quar­ter.

Nation­al TV adver­tis­ing is now expect­ed to increase 3.1% this year, up from an ear­li­er fore­cast of 2.7% growth. Nation­al dig­i­tal media spend­ing is expect­ed to surge 19.2% this year, com­pared with an ear­li­er fore­cast of 14.5% growth, accord­ing to Piv­otal.

The fore­cast also points to a decel­er­a­tion in paid-search spend­ing, which is now expect­ed to increase by 10.2% this year, down from Pivotal’s April pro­jec­tion of more than 12.0% growth.




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