Research Group Forecasts Rise in Digital Ad Spend

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Pivotal Research Group LLC, an equity research firm focusing its research on media and communications sectors, is predicting a huge growth in U.S. digital ad spend.

Find out more about the forecast and figures for the second quarter.

Citing a strong second quarter and generally improving economic conditions, Pivotal Research Group revised its U.S. ad spending forecast to 1.8% growth this year, up from an April forecast of 1.4% growth.

In the second quarter, U.S. advertising expenditures were up an estimated 1.7% over the same period last year, compared with Pivotal’s earlier projection of 1.0% growth for the quarter.

National TV advertising is now expected to increase 3.1% this year, up from an earlier forecast of 2.7% growth. National digital media spending is expected to surge 19.2% this year, compared with an earlier forecast of 14.5% growth, according to Pivotal.

The forecast also points to a deceleration in paid-search spending, which is now expected to increase by 10.2% this year, down from Pivotal’s April projection of more than 12.0% growth.

 

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