Luxury Sales Race Heats Up

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J.D. Power blog

While Mer­cedes and BMW run neck-and-neck for the top spot in U.S. pre­mium car sales, there are a host of other automak­ers with great fea­tures tug­ging on their heels.

Find out more about the lux­ury sedans that strive to move up in the rankings.

Cadil­lac ranks fourth in the pre­mium brand sales rank­ings with a 30% surge from 2012. Through the first seven months, Cadil­lac deliv­ered slightly fewer than 100,000 units. The brand new ATS pre­mium com­pact con­ven­tional model con­tributed sales of 22,088 units this year, off­set­ting a decline in CTS sales. How­ever, a redesigned 2014 Cadil­lac CTS Sedan, which debuted at the 2013 New York Inter­na­tional Auto Show, will likely boost demand as it is longer and lighter than the mid­size pre­mium model it replaces. The SRX has remained Cadillac’s best seller so far this year.

Acura, which ranks fifth in lux­ury sales, has posted a 7.4% year-over-year sales increase. Like the Lexus and Cadil­lac brands, Acura’s best-selling model is a pre­mium CUV. Sales of the 2014 Acura RDX dou­bled last year’s sales vol­ume in the same period. Also, the mid­size pre­mium MDX was Acura’s second-strongest model. The newly launched redesigned model has already started to boost sales, with the full impact expected to be felt in the sec­ond half of 2013.

Top 10 Best-Selling Pre­mium Mod­els in U.S. Market

Pre­mium Model Sub-Segment YTD 2013 YTD 2012
BMW 3 Series Com­pact Pre­mium Conv. 59,052 54,415
Lexus RX-Series Mid­size Pre­mium CUV 54,255 51,374
Mercedes-Benz C-Class Com­pact Pre­mium Conv. 53,506 43,349
Lexus ES-Series Com­pact Pre­mium Conv. 39,582 22,024
Mercedes-Benz E-Class Mid­size Pre­mium Conv. 29,717 30,844
BMW 5 Series Mid­size Pre­mium Conv. 29,211 31,892
Cadil­lac SRX Com­pact Pre­mium CUV 28,933 30,361
Infiniti G-Series Com­pact Pre­mium Conv. 27,507 36,114
Acura RDX Com­pact Pre­mium CUV 26,136 13,937
BMW X5 Mid­size Pre­mium CUV 24,133 22,264

Source: PIN YTD Sales: January-July 2013 and 2012

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