Luxury Sales Race Heats Up


J.D. Power blog

While Mercedes and BMW run neck-and-neck for the top spot in U.S. premium car sales, there are a host of other automakers with great features tugging on their heels.

Find out more about the luxury sedans that strive to move up in the rankings.

Cadillac ranks fourth in the premium brand sales rankings with a 30% surge from 2012. Through the first seven months, Cadillac delivered slightly fewer than 100,000 units. The brand new ATS premium compact conventional model contributed sales of 22,088 units this year, offsetting a decline in CTS sales. However, a redesigned 2014 Cadillac CTS Sedan, which debuted at the 2013 New York International Auto Show, will likely boost demand as it is longer and lighter than the midsize premium model it replaces. The SRX has remained Cadillac’s best seller so far this year.

Acura, which ranks fifth in luxury sales, has posted a 7.4% year-over-year sales increase. Like the Lexus and Cadillac brands, Acura’s best-selling model is a premium CUV. Sales of the 2014 Acura RDX doubled last year’s sales volume in the same period. Also, the midsize premium MDX was Acura’s second-strongest model. The newly launched redesigned model has already started to boost sales, with the full impact expected to be felt in the second half of 2013.

Top 10 Best-Selling Premium Models in U.S. Market

Premium Model Sub-Segment YTD 2013 YTD 2012
BMW 3 Series Compact Premium Conv. 59,052 54,415
Lexus RX-Series Midsize Premium CUV 54,255 51,374
Mercedes-Benz C-Class Compact Premium Conv. 53,506 43,349
Lexus ES-Series Compact Premium Conv. 39,582 22,024
Mercedes-Benz E-Class Midsize Premium Conv. 29,717 30,844
BMW 5 Series Midsize Premium Conv. 29,211 31,892
Cadillac SRX Compact Premium CUV 28,933 30,361
Infiniti G-Series Compact Premium Conv. 27,507 36,114
Acura RDX Compact Premium CUV 26,136 13,937
BMW X5 Midsize Premium CUV 24,133 22,264

Source: PIN YTD Sales: January-July 2013 and 2012