KBB: Dip in September Sales Expected


Kelley Blue Book

New-vehicle sales fig­ures for Sep­tem­ber are expected out tomor­row, but Kel­ley Blue Book antic­i­pates the num­bers will not be as strong as they were in August.

Get the details on the Kel­ley Blue Book fore­cast for the month of September.

New-vehicle sales are expected to decline 1.8 per­cent in Sep­tem­ber 2013 to a total of 1.17 mil­lion units, accord­ing to Kel­ley Blue Book www.kbb.com, the lead­ing provider of new and used car information.

“Sep­tem­ber 2013 new-vehicle sales rep­re­sent the first year-over-year drop since May 2011, due to slower retail sales, two fewer sales days in the month, and this year’s Labor Day sales included in August 2013 totals,” said Alec Gutier­rez, senior ana­lyst at Kel­ley Blue Book. “Despite the cool down this month, Kel­ley Blue Book fore­casts sales will remain on track to exceed 15.6 mil­lion units in 2013 because of strong prod­uct intro­duc­tions from automakers.”

Key High­lights for Esti­mated Sep­tem­ber 2013 Sales Forecast:

  • In Sep­tem­ber 2013, new light-vehicle sales, includ­ing fleet, are expected to hit 1,167,000 units, down 1.8 per­cent from Sep­tem­ber 2012 and down 22.2 per­cent from August 2013.
  • The sea­son­ally adjusted annual rate (SAAR) for Sep­tem­ber 2013 is esti­mated to be 15.7 mil­lion, up from 14.7 mil­lion in Sep­tem­ber 2012 and down from 16.0 mil­lion in August 2013.
  • Retail sales are expected to account for 85 per­cent in Sep­tem­ber 2013.

Com­pact crossovers will see the biggest growth of any seg­ment, as sales are up 21.7 per­cent so far this year, fueled by redesigns of the Honda CR-V, Toy­ota RAV4 and Sub­aru Forester. While hous­ing prices are start­ing to level out, hous­ing con­struc­tion and sales remain up, help­ing pickup truck sales accel­er­ate into the fall sea­son when sales are typ­i­cally strong.

“In Sep­tem­ber 2013, Kel­ley Blue Book expects com­pact cars to sur­pass mid-size cars as the lead­ing seg­ment for the first time since June 2011,” said Tim Flem­ing, ana­lyst at Kel­ley Blue Book. “Over the past three months, com­pact car sales have soared 17.8 per­cent on the strength of the Honda Civic, Chevro­let Cruze and Hyundai Elantra, and the intro­duc­tion of the new Toy­ota Corolla will bol­ster sales even more in this segment.”