KBB: Dip in September Sales Expected


Kelley Blue Book

New-vehicle sales figures for September are expected out tomorrow, but Kelley Blue Book anticipates the numbers will not be as strong as they were in August.

Get the details on the Kelley Blue Book forecast for the month of September.

New-vehicle sales are expected to decline 1.8 percent in September 2013 to a total of 1.17 million units, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information.

“September 2013 new-vehicle sales represent the first year-over-year drop since May 2011, due to slower retail sales, two fewer sales days in the month, and this year’s Labor Day sales included in August 2013 totals,” said Alec Gutierrez, senior analyst at Kelley Blue Book. “Despite the cool down this month, Kelley Blue Book forecasts sales will remain on track to exceed 15.6 million units in 2013 because of strong product introductions from automakers.”

Key Highlights for Estimated September 2013 Sales Forecast:

  • In September 2013, new light-vehicle sales, including fleet, are expected to hit 1,167,000 units, down 1.8 percent from September 2012 and down 22.2 percent from August 2013.
  • The seasonally adjusted annual rate (SAAR) for September 2013 is estimated to be 15.7 million, up from 14.7 million in September 2012 and down from 16.0 million in August 2013.
  • Retail sales are expected to account for 85 percent in September 2013.

Compact crossovers will see the biggest growth of any segment, as sales are up 21.7 percent so far this year, fueled by redesigns of the Honda CR-V, Toyota RAV4 and Subaru Forester. While housing prices are starting to level out, housing construction and sales remain up, helping pickup truck sales accelerate into the fall season when sales are typically strong.

“In September 2013, Kelley Blue Book expects compact cars to surpass mid-size cars as the leading segment for the first time since June 2011,” said Tim Fleming, analyst at Kelley Blue Book. “Over the past three months, compact car sales have soared 17.8 percent on the strength of the Honda Civic, Chevrolet Cruze and Hyundai Elantra, and the introduction of the new Toyota Corolla will bolster sales even more in this segment.”