U.S. Sales for Nissan on Record Pace This Year

PR Newswire

Nis­san is hav­ing its best year on record in the Unit­ed States, led by strong growth of core mod­els like the Alti­ma, Sen­tra, Pathfind­er, Ver­sa and Rogue.

Find out more about what Nis­san divi­sion­al Vice Pres­i­dent Fred Diaz has to say.

With sales of more than 733,000 units through July, Nis­san is hav­ing its best year on record in the Unit­ed States, led by strong growth of core mod­els like Alti­ma, Sen­tra, Pathfind­er, Ver­sa and Rogue.

Fred Diaz, Nis­san divi­sion­al vice pres­i­dent, Sales and Mar­ket­ing and Ser­vice and Parts said: “2013 is a piv­otal year in Nissan’s U.S. growth strat­e­gy. With redesigned ver­sions of Alti­ma, Sen­tra, Pathfind­er, Ver­sa Note and Rogue in our show­room by year-end, cus­tomers are respond­ing to the strongest line­up of vehi­cles we’ve ever offered with appeal­ing designs, fuel effi­cien­cy and fan­tas­tic val­ue.”

2013 High­lights:

  • Nis­san has set month­ly records for over­all U.S. sales in four of sev­en months in 2013, with sales up more than 8.5 per­cent over 2012’s record per­for­mance.
  • Nis­san Divi­sion has set month­ly records in six of the sev­en months this year, dri­ving sales high­er by more than 10 per­cent over a record 2012.
  • The rein­vent­ed Pathfind­er SUV has set six con­sec­u­tive month­ly sales records, with year-to-date sales up more than 207 per­cent.
  • Alti­ma sales are up more than 7 per­cent over the same peri­od in 2012, which was a record year for the mod­el.
  • Sen­tra sales have increased more than 18 per­cent, with addi­tion­al capac­i­ty now rolling off the line at Nissan’s assem­bly plant in Can­ton, Miss. to meet increased U.S. demand.
  • Ver­sa con­tin­ues to lead the sub­com­pact seg­ment in 2013, with more than 21 per­cent seg­ment share. The sum­mer debut of the 2014 Ver­sa Note is bring­ing class-lead­ing fuel econ­o­my and roomi­ness to the increas­ing­ly com­pet­i­tive sub­com­pact hatch­back mar­ket.
  • Nis­san Rogue has also seen record sales in four con­sec­u­tive months, with sales up more than 13 per­cent in prepa­ra­tion for launch of the 2014 Rogue, which will be built at Nissan’s Smyr­na, Tenn. Assem­bly Plant.
  • Also lead­ing year­ly gains is the all-elec­tric Nis­san LEAF, with sales up more than 230 per­cent over the pri­or year. Since launch­ing the Smyr­na-built, 2013 LEAF in March, deliv­er­ies have increased over 335 per­cent, with sales spread­ing to a new wave of U.S. mar­kets.

“We’re on pace for a record August for Nis­san, and we’re con­fi­dent we will increase our share of the grow­ing mar­ket through 2013 and beyond,” Diaz said.



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