Selling Point for Dealers – In-Car Wireless Charging


Detroit News

Wire­less phone charg­ing for smart­phones is becom­ing the next big thing that con­sumers will insist on, and some automak­ers are on the front line this in-car upgrade.

Get the details on which automak­ers are offer­ing this tech­nol­ogy to car buyers.

Wire­less smart­phone charg­ing in your car may soon be as com­mon as touch­screens and voice-activated technology.

Pow­er­mat Tech­nolo­gies Ltd. will offer wire­less smart­phone charg­ing on some 2014 Gen­eral Motors Co. vehi­cles, Ran Poli­akine, CEO of the Israeli-based firm, said in an inter­view with Bloomberg News.

GM is an investor in Pow­er­mat — it has a $5 mil­lion stake — and the automaker joins a hand­ful of other automak­ers rac­ing to add the tech­nol­ogy inside vehicles.

Toy­ota Motor Corp. offers wire­less charg­ing, sup­plied by sup­plier DENSO Corp., in its Avalon Lim­ited mid­size sedan. Chrysler Group LLC offers wire­less phone charg­ing on its Dart Mopar-edition com­pact car and will offer the tech­nol­ogy as a fac­tory option on its 2014 Jeep Cherokee.

To charge a smart­phone in today’s vehi­cles, a con­sumer must use a cord to draw energy from either a USB port or by a phone charger. But for those future vehi­cles equipped with a Pow­er­mat elec­tro­mag­netic charg­ing mat, a con­sumer needs only to place their cell­phone on the sur­face to charge.

Phones — and other elec­tronic devices — must be capa­ble of wire­less recharg­ing. Con­sumer can also buy cell­phone cases that allow for wire­less recharging.

Other major com­pa­nies from other indus­tries, such as Star­bucks, Dura­cell and AT&T, have already adopted Powermat’s wire­less charg­ing platform.

Con­sult­ing and data firm IHS Inc. projects that global ship­ments of wire­less charg­ing devices will rise to almost 100 mil­lion by 2015 com­pared to 5 mil­lion units last year.

Wire­less smart­phone charg­ing is the lat­est in a series of in-car upgrades that automak­ers have added or plan to add to bet­ter con­nect con­sumers with devices gen­er­ally used out­side vehi­cles. Other exam­ples include touch­screens and voice-activated sys­tems that allow dri­vers to use their cell­phones with­out tak­ing their hands off the steer­ing wheel.