Selling Point for Dealers – In-Car Wireless Charging

Detroit News

Wire­less phone charg­ing for smart­phones is becom­ing the next big thing that con­sumers will insist on, and some automak­ers are on the front line this in-car upgrade.

Get the details on which automak­ers are offer­ing this tech­nol­o­gy to car buy­ers.

Wire­less smart­phone charg­ing in your car may soon be as com­mon as touch­screens and voice-acti­vat­ed tech­nol­o­gy.

Pow­er­mat Tech­nolo­gies Ltd. will offer wire­less smart­phone charg­ing on some 2014 Gen­er­al Motors Co. vehi­cles, Ran Poli­akine, CEO of the Israeli-based firm, said in an inter­view with Bloomberg News.

GM is an investor in Pow­er­mat — it has a $5 mil­lion stake — and the automak­er joins a hand­ful of oth­er automak­ers rac­ing to add the tech­nol­o­gy inside vehi­cles.

Toy­ota Motor Corp. offers wire­less charg­ing, sup­plied by sup­pli­er DENSO Corp., in its Aval­on Lim­it­ed mid­size sedan. Chrysler Group LLC offers wire­less phone charg­ing on its Dart Mopar-edi­tion com­pact car and will offer the tech­nol­o­gy as a fac­to­ry option on its 2014 Jeep Chero­kee.

To charge a smart­phone in today’s vehi­cles, a con­sumer must use a cord to draw ener­gy from either a USB port or by a phone charg­er. But for those future vehi­cles equipped with a Pow­er­mat elec­tro­mag­net­ic charg­ing mat, a con­sumer needs only to place their cell­phone on the sur­face to charge.

Phones — and oth­er elec­tron­ic devices — must be capa­ble of wire­less recharg­ing. Con­sumer can also buy cell­phone cas­es that allow for wire­less recharg­ing.

Oth­er major com­pa­nies from oth­er indus­tries, such as Star­bucks, Dura­cell and AT&T, have already adopt­ed Powermat’s wire­less charg­ing plat­form.

Con­sult­ing and data firm IHS Inc. projects that glob­al ship­ments of wire­less charg­ing devices will rise to almost 100 mil­lion by 2015 com­pared to 5 mil­lion units last year.

Wire­less smart­phone charg­ing is the lat­est in a series of in-car upgrades that automak­ers have added or plan to add to bet­ter con­nect con­sumers with devices gen­er­al­ly used out­side vehi­cles. Oth­er exam­ples include touch­screens and voice-acti­vat­ed sys­tems that allow dri­vers to use their cell­phones with­out tak­ing their hands off the steer­ing wheel.






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