New Line of Local Market Share Reports Available to Dealers

Back­ground:

Suc­cess­ful deal­er­ship media teams already use Polk Data to impact their local adver­tis­ing and mar­ket­ing pro­grams. What is new is that two pow­er­ful con­sult­ing and research com­pa­nies – AdMall and Ad-ology – have now put togeth­er a unique series of Auto Deal­er­ship Mar­ket Share Reports pow­ered by Polk to mea­sure their efforts.

Auto Deal­er­ship Mar­ket Share Reports include per­cent­ages for: Mar­ket share by month; rank­ings vs. local com­peti­tors; sales by mod­el; same-month sales trend­ing vs. pri­or year; buy­er demo­graph­ics and more, based on vehi­cle reg­is­tra­tions.

What does this mean for deal­ers?

  • Deal­er­ships can now mea­sure the impact of their local advertising/marketing efforts and the effect on sales.
  • Ad-olo­gy Research focus­es on the spe­cif­ic demo­graph­ic, psy­cho­graph­ic, geo­graph­ic, or ver­ti­cal mar­ket seg­ments most like­ly to be your best cus­tomers and how to “Adver­tise Smarter” to them.
  • “These new reports allow agen­cies and mar­ket­ing con­sul­tants of all sizes to inde­pen­dent­ly ver­i­fy if their efforts are tru­ly mov­ing the nee­dle,” said C. Lee Smith, President/CEO of Ad-olo­gy Research.
  • “Through this alliance, we’re able to give all of our clients instant and afford­able access to trust­ed, deal­er-spe­cif­ic infor­ma­tion,” said Bar­ry Shaw­go, vice pres­i­dent of sales for AdMall.

What your Deal­er Man­ag­er should be doing today:

  • Make sure your adver­tis­ing agency or mar­ket­ing con­sul­tant pur­chas­es Auto Deal­er­ship Mar­ket Share reports for your indi­vid­ual deal­er­ship.
  • Use these Mar­ket Share Reports com­piled by Polk Data to under­stand the local deal­er sales envi­ron­ment and improve­ment oppor­tu­ni­ties.
  • Infor­ma­tion col­lect­ed through Polk data may even reveal oppor­tu­ni­ties – and weak­ness­es – your deal­er­ship didn’t even know it had.

Adver­tis­ing agen­cies and mar­ket­ing con­sul­tants can pur­chase Auto Deal­er­ship Mar­ket Share Reports for indi­vid­ual deal­er­ships in most mar­kets in the Unit­ed States. For more infor­ma­tion, or to down­load the Auto Deal­er Mar­ket Share Report, vis­it the Research Store at Ad-ology.com. Read the full arti­cle here.

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