Mercedes-Benz Takes Huge ACSI Leap


Auto Remarketing

Last year Mercedes-Benz was in a tie for 7th place, and this year Mercedes-Benz took the lead in the American Customer Satisfaction Index rankings in the 2013 Auto Industry report.

Find out more about the winners in the brand-by-brand rankings.

In a tie for seventh last year, Mercedes-Benz boosted its customer satisfaction score by 4 percent and took the lead in the American Customer Satisfaction Index rankings, which were released today.

The 2013 Auto Industry report from ACSI measures how satisfied customers are with different nameplates that run the gamut from domestic to import and luxury to mainstream.

Luxury brands have once again grabbed the top perch in the rankings, with Mercedes taking the No. 1 spot with an ACSI benchmark of 88 out of 100. Last year, Lincoln had the top billing with a score of 90.

Earning the No. 2 spot again this year is Lexus, which received a score of 87.  Three Japanese mainstream brands — Subaru, Toyota and Honda — were in a tie for the third-place spot (86).

Honda, in particular, saw a 4-percent rise.

Next up were the two domestic badges — GMC and Cadillac — that ranked above the industry average. Each scored an 85, with GMC gaining 6 percent from last year to reach this level.

Overall, the industry average was 83. This was down from 1.2 percent from last year, ending two consecutive years of improvement.

ACSI points out that this decrease in satisfaction has occurred at the same time that new-vehicle sales have skyrocketed.

The brand-by-brand rankings are:

Mercedes-Benz: 88
Lexus: 87
Subaru, Toyota, Honda: 86
GMC, Cadillac: 85
Volkswagen: 84
Industry Average: 83
Acura, Chrysler, Ford, Nissan: 83
BMW, Buick, Hyundai, Kia, Mazda: 82
Jeep: 80
Chevrolet, Dodge: 79