Certified Dealers Gain New Panel for Managing Consumer Reviews

reputation

With its unpar­al­leled vol­ume of dealer reviews approach­ing 1.2 mil­lion, 26 per­cent of all fran­chised deal­ers in the U.S. have embraced Deal­er­Rater and its award-winning Cer­ti­fied Dealer Pro­gram as a crit­i­cal com­po­nent of their online rep­u­ta­tion man­age­ment efforts.

The new and freshly designed Dealer Panel account man­age­ment hub empow­ers deal­ers to make full use of the many robust tools of the Cer­ti­fied Dealer Pro­gram to strengthen their online brand, attract in-market shop­pers and drive increased business.

Key high­lights of the new Dealer Panel include the following:

• Dash­board Dis­play – Upon login to the Dealer Panel, deal­ers are greeted with a new Dash­board dis­play and stream­lined nav­i­ga­tion, mak­ing it eas­ier than ever to uti­lize the suite of Cer­ti­fied Dealer Pro­gram tools avail­able on the Dealer Panel.  The Dash­board pro­vides a quick snap­shot of the dealership’s lat­est reviews and rat­ings, as well as key employee review sta­tis­tics, and offers new mar­ket pulse data in addi­tion to Deal­er­Rater announce­ments and videos.

• New Mar­ket Pulse Fea­ture – Cer­ti­fied Deal­ers can gauge their review count and over­all rating/score on Deal­er­Rater in com­par­i­son to other local dealer com­peti­tors in their respec­tive brand(s).

• Social Media Pub­lish­ing Tools – Enhanced pub­lish­ing tools offer Cer­ti­fied Deal­ers the capa­bil­ity to eas­ily pub­lish and share their Deal­er­Rater reviews as well as clas­si­fied ads on Facebook.

• Videos – Cer­ti­fied Deal­ers have imme­di­ate access to a ever-expanding library of tuto­ri­als, best prac­tice videos, as well as video case stud­ies to help max­i­mize the poten­tial of the Cer­ti­fied Dealer Program.

“At Deal­er­Rater we are com­mit­ted to pro­vid­ing our Cer­ti­fied Deal­ers with the very lat­est in tech­nol­ogy and the best rep­u­ta­tion man­age­ment tools on the mar­ket,” said Chip Grueter, pres­i­dent at Deal­er­Rater. “With the new Dealer Panel we are now, more than ever, empow­er­ing deal­ers to make full use of the many robust tools of the Cer­ti­fied Dealer Pro­gram to strengthen their online brand, attract in-market shop­pers and drive increased business.”

Deal­er­Rater will launch addi­tional Dealer Panel enhance­ments and func­tion­al­ity in the com­ing months. In this future release, Cer­ti­fied Deal­ers can expect to see inno­v­a­tive report­ing tools to mon­i­tor employ­ees’ review-gathering per­for­mance and ana­lyze com­pet­i­tive stand­ings; a new mes­sage cen­ter for track­ing review alerts, cus­tomer responses and leads; as well as a dealer pro­file progress tracker to help gauge full usage of the Program’s tools.

Deal­er­Rater is the world’s #1 online resource for any­one seek­ing trusted third-party infor­ma­tion on auto­mo­bile deal­er­ships.   Deal­er­Rater fea­tures nearly 41,000 U.S. and Cana­dian car deal­ers, more than 1,000,000 con­sumer reviews and over 1 mil­lion cars for sale.  Deal­er­Rater attracts more than 9.5 mil­lion con­sumers every year who visit the site to search for car deal­er­ships, read reviews, write their own descrip­tive reviews, and find car deals – all for free.

For more infor­ma­tion, visit DealerRater.com.

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