Capacity is Not an Issue for World’s Best Selling Car

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Market Watch

The Ford Focus con­tin­ues to be the world’s best-selling vehi­cle name­plate, and if sup­pli­ers can keep up with demand, Ford has ample pro­duc­tion facilities.

Find out more about what Ford is doing to keep up with the demand.

Based on Ford’s analy­sis of Polk’s lat­est global vehi­cle reg­is­tra­tion data, Ford Focus con­tin­ues to be the world’s best-selling vehi­cle nameplate

– Focus global retail reg­is­tra­tions up 18 per­cent in the first quar­ter of 2013 com­pared to the same period last year

– Focus now pro­duced in nine plants world­wide, giv­ing Ford capac­ity to build more than two Focus vehi­cles every minute

Ford Focus, the best-selling vehi­cle name­plate in the world last year, retains that rank­ing through the first quar­ter of 2013 with global vehi­cle reg­is­tra­tions up 18 per­cent com­pared to the same period in 2012.

Based on analy­sis of Polk’s lat­est global reg­is­tra­tion to date, 288,724 Focus vehi­cles were reg­is­tered in the quar­ter end­ing March 31 — the most recent fig­ures available.

Strong demand in key mar­kets such as China and Brazil fueled the growth. Focus reg­is­tra­tions in China reached 104,065 vehi­cles, up 153 per­cent com­pared to the first quar­ter of 2012. In Brazil, demand rose 18 per­cent, with 7,227 vehi­cles reg­is­tered dur­ing the period.

To meet grow­ing cus­tomer demand for Focus, Ford has ramped up capac­ity world­wide. In July, the company’s plant in Pacheco, Argentina, became the lat­est to pro­duce Focus on a global plat­form. Focus is now built in nine plants on four con­ti­nents. Fac­to­ries in the United States, China, Thai­land, Viet­nam, Tai­wan, Rus­sia, Ger­many and Argentina have a com­bined capac­ity to pro­duce more than 1.5 mil­lion Focus vehi­cles annu­ally at a rate of more than two vehi­cles per minute.

 

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