Capacity is Not an Issue for World’s Best Selling Car

Market Watch

The Ford Focus con­tin­ues to be the world’s best-sell­ing vehi­cle name­plate, and if sup­pli­ers can keep up with demand, Ford has ample pro­duc­tion facil­i­ties.

Find out more about what Ford is doing to keep up with the demand.

Based on Ford’s analy­sis of Polk’s lat­est glob­al vehi­cle reg­is­tra­tion data, Ford Focus con­tin­ues to be the world’s best-sell­ing vehi­cle name­plate

– Focus glob­al retail reg­is­tra­tions up 18 per­cent in the first quar­ter of 2013 com­pared to the same peri­od last year

– Focus now pro­duced in nine plants world­wide, giv­ing Ford capac­i­ty to build more than two Focus vehi­cles every minute

Ford Focus, the best-sell­ing vehi­cle name­plate in the world last year, retains that rank­ing through the first quar­ter of 2013 with glob­al vehi­cle reg­is­tra­tions up 18 per­cent com­pared to the same peri­od in 2012.

Based on analy­sis of Polk’s lat­est glob­al reg­is­tra­tion to date, 288,724 Focus vehi­cles were reg­is­tered in the quar­ter end­ing March 31 — the most recent fig­ures avail­able.

Strong demand in key mar­kets such as Chi­na and Brazil fueled the growth. Focus reg­is­tra­tions in Chi­na reached 104,065 vehi­cles, up 153 per­cent com­pared to the first quar­ter of 2012. In Brazil, demand rose 18 per­cent, with 7,227 vehi­cles reg­is­tered dur­ing the peri­od.

To meet grow­ing cus­tomer demand for Focus, Ford has ramped up capac­i­ty world­wide. In July, the company’s plant in Pacheco, Argenti­na, became the lat­est to pro­duce Focus on a glob­al plat­form. Focus is now built in nine plants on four con­ti­nents. Fac­to­ries in the Unit­ed States, Chi­na, Thai­land, Viet­nam, Tai­wan, Rus­sia, Ger­many and Argenti­na have a com­bined capac­i­ty to pro­duce more than 1.5 mil­lion Focus vehi­cles annu­al­ly at a rate of more than two vehi­cles per minute.

 

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