Boonton, New Jersey is a small town that’s home to John Johnson Dodge. After changing ownership in 2006, new owner John Johnson knew some drastic changes were needed in order to ensure the struggling dealership’s survival.
Since taking over the dealership, John Johnson has been relentless in his efforts to set the dealership toward a profitable mode once again. Just one month after taking over the dealership, Johnson turned to OneCommand to deliver relationship marketing solutions.
In 2009, when Chrysler announced their bankruptcy, the stand-alone Dodge store in Boonton, New Jersey was unsure if it would survive. As soon as they got the word that Chrysler would keep the store open, John Johnson relied on OneCommand to deliver a voice message to their customers. For the next three hours the phones did not stop ringing as customers just kept calling in their congratulations – which is part of the reason that the dealership continues to promote the importance of community outreach and support.
The Results Johnson Dodge Has Experienced:
In the last few years the dealership had transformed itself into a successful and profitable business. Today, John Johnson Dodge still attributes its success to three key factors:
- Solid processes performed within the dealership
- Support of community outreach programs
- The implementation of OneCommand
An Internal Marketing Manager leads the dealership’s utilization of seasonal campaign recommendations offered by OneCommand that are essential to keeping customers informed of events taking place in the dealership.
John Johnson Dodge not only persevered, the team at John Johnson Dodge boasts a 100% CSI rating and a 65% sales rate to repeat or referral customers.
Says John Johnson: “OneCommand helped to spread the word to 3,979 customers and the response was heartwarming and great for business.”
“The program allowed us to reach out to customers and prospects in ways we knew we needed and wanted to, but in an automatic, hands-off manner and through a variety of communication channels,” Johnson continues.
Their plans to remain cost effective and deliver personal communications to customers will, without a doubt, continue to propel future success.