Meet Boonton, New Jersey’s Successful Dodge Dealership Owner!

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The Prob­lem:

Boon­ton, New Jer­sey is a small town that’s home to John John­son Dodge. After chang­ing own­er­ship in 2006, new owner John John­son knew some dras­tic changes were needed in order to ensure the strug­gling dealership’s survival.

The Solu­tion:

Since tak­ing over the deal­er­ship, John John­son has been relent­less in his efforts to set the deal­er­ship toward a prof­itable mode once again. Just one month after tak­ing over the deal­er­ship, John­son turned to OneCom­mand to deliver rela­tion­ship mar­ket­ing solutions.

The Back­story:

In 2009, when Chrysler announced their bank­ruptcy, the stand-alone Dodge store in Boon­ton, New Jer­sey was unsure if it would sur­vive.  As soon as they got the word that Chrysler would keep the store open, John John­son relied on OneCom­mand to deliver a voice mes­sage to their cus­tomers. For the next three hours the phones did not stop ring­ing as cus­tomers just kept call­ing in their con­grat­u­la­tions – which is part of the rea­son that the deal­er­ship con­tin­ues to pro­mote the impor­tance of com­mu­nity out­reach and support.

The Results John­son Dodge Has Experienced:

In the last few years the deal­er­ship had trans­formed itself into a suc­cess­ful and prof­itable busi­ness. Today, John John­son Dodge still attrib­utes its suc­cess to three key factors:

  • Solid processes per­formed within the dealership
  • Sup­port of com­mu­nity out­reach programs
  • The imple­men­ta­tion of OneCommand

An Inter­nal Mar­ket­ing Man­ager leads the dealership’s uti­liza­tion of sea­sonal cam­paign rec­om­men­da­tions offered by OneCom­mand that are essen­tial to keep­ing cus­tomers informed of events tak­ing place in the dealership.

John John­son Dodge not only per­se­vered, the team at John John­son Dodge boasts a 100% CSI rat­ing and a 65% sales rate to repeat or refer­ral customers.

Says John John­son: “OneCom­mand helped to spread the word to 3,979 cus­tomers and the response was heart­warm­ing and great for business.”

“The pro­gram allowed us to reach out to cus­tomers and prospects in ways we knew we needed and wanted to, but in an auto­matic, hands-off man­ner and through a vari­ety of com­mu­ni­ca­tion chan­nels,” John­son continues.

Their plans to remain cost effec­tive and deliver per­sonal com­mu­ni­ca­tions to cus­tomers will, with­out a doubt, con­tinue to pro­pel future success.

For more infor­ma­tion on how OneCommand’s mar­ket­ing solu­tions can add the word “suc­cess” to your dealership’s story, email sales@onecommand.com or visit www.onecommand.com.

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