ASI New Vehicle Ranking – July 2013

Dataium - July 31, 2013

Article Summary
  • Dataium’s Auto­mo­tive Shop­per Inten­si­ty (ASI) report showed both com­pact and sedan seg­ments increased 3% in June’s ASI
  • SUV and truck seg­ments declined 6% and 2% respec­tive­ly for June
  • Spe­cial sum­mer incen­tives helped increase shop­per inten­si­ty in Kia Opti­ma, Volk­swa­gen Jet­ta, and Hyundai Elantra
Significance of the Data
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